『Beyond the Valley』のカバーアート

Beyond the Valley

Beyond the Valley

著者： Beyond the Valley
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 What would the tech industry look like without AI-washing, buzzword bingo, and overhyped valuations? GTM consultants Madison Leonard and Shyna Zhang aim to find out. After years drinking the Silicon Valley koolaid, they traded their W2 badges for the consulting life–and gained a whole new perspective. Now, with 100+ clients between them, these friends share raw, unfiltered insights on what makes companies tick (or flop), debating whether the latest tech trends are hype or reality. Join their weekly conversation about what really moves the needle–minus the echo chamber.Beyond the Valley マーケティング マーケティング・セールス 経済学
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  • Strategic narrative vs positioning. Is category creation a good thing? And Loom's CTO realization

    Strategic narrative vs positioning. Is category creation a good thing? And Loom's CTO realization
    2025/02/17

    Madison and Shyna lay the groundwork for sharing a point of view on go-to-market for technology companies covering a variety of topics from outside of Silicon Valley looking in. After all, it can be hard to see the label when you’re inside the bottle.

    We tackle:

    • New year, new you, new goals. What does it mean to build creativity and accountability into our day to day?

    • Consulting versus FTE: what’s the shit sandwich that you’re willing to eat?

    • Category Creation, when and how to invest? When do companies get it wrong?

    • A strategic narrative, what is it, why is it important and how is it different then messaging, positioning, and copy?

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