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Beyond the Brief

Beyond the Brief

著者： Model B
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The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.

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  • From the Ad World to the Pitch, We Talk Sports Marketing with Kay Bradley

    From the Ad World to the Pitch, We Talk Sports Marketing with Kay Bradley
    2025/06/11

    Kay Bradley⁠, CMO of Chicago Stars FC, joins us to unpack the evolving landscape of sports marketing. From breaking down barriers in women’s sports to building a brand fans can rally around, she brings a marketer’s eye and an athlete’s heart to one of the fastest-growing movements in sports.
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    44 分
  • Beyond the Brief - Featuring Rich Santiago

    Beyond the Brief - Featuring Rich Santiago
    2025/05/22

    Brilliant strategist and amazing human Rich Santiago shares insights on his amazing career working on some of the world’s most interesting brands. Hear how he got started, what he does to stay in tune with the latest, and where you can check out what he’s up to next.

    Topics

    • Where he started – How Rich found his way to becoming a planner
    • Precious, not precious – Being very precious about the human experience and truth, but not the small stuff.
    • Going back to the Beans – Reimagining the Starbucks brand
    • Bigger than just commercial impact - Hear how the work Rich most admires and is proud of hits big, both commercially and culturally
    • Learning & Sharing - Being mentored by some of the best and paying it forward

    Follow the show for all episodes - Model B - Beyond the Brief
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    43 分

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