In this episode, I'm chatting with Sam Burmeister from Nomad Copy, who writes high-converting sales copy for service-based businesses from all over the world. And let me tell you, this conversation completely shifted how I think about the whole serve-serve-serve-sell mentality that had me posting five educational carousels before I dared mention my services.

What You'll Learn in This Episode

• The Venn Diagram That Changes Everything
• Why "Nurture" Emails Are Actually Sales Emails in Disguise
• The Three-Column Exercise That Fixes "Salesy" Copy
• The Real Talk on AI and Copywriting
• Why This Episode Will Actually Change Your Business

This isn't just another "how to write better" conversation. Sam breaks down why people buy and gives you the exact framework to write copy that converts without feeling gross about it. When you're only serving to a certain point without offering your paid solutions, you're actually doing people a disservice.

Ready to Stop Sending Fluffy Emails?

Sam's got a membership called Copy On Demand where she literally becomes your copywriting brain in your back pocket. You write copy, send it her way, and get feedback on what to change and why. It's like having a copywriting coach who actually helps you get better over time instead of just doing the work for you.

Plus, she's the type of person who'll slide into your DMs and give you honest feedback on your opt-in page if you send it to her.

If you've been treating your content and copy like completely separate things, or if you're still stuck in that old-school mindset of being afraid to sell, this episode is going to give you some serious clarity.

Sam makes it clear: your goal as a business owner is to run a business, which means you need to be selling. The question isn't whether to sell – it's how to do it in a way that feels good for everyone involved.

• Resources from this episode: Copy Coaching & Feedback Membership: Copy On Demand

More about Samantha Burmeister:

Sam writes really freakin' high-converting sales copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better!

Connect with Samantha Burmeister:

• Website: http://www.nomadcopyagency.com
• LinkedIn: https://www.linkedin.com/in/samanthaburmeister/
• Instagram: https://www.instagram.com/nomad.copy/

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

After five years of running my systems consulting business full-time, I made the bold move to take on a 9-to-5 and transform my company into a side hustle. But I didn't just wing it. I strategically downsized, streamlined, and systematized everything to make it work on half the time.

In this episode, I'm pulling back the curtain on exactly how I went from working 20-25 hours a week in my business to just 10-12 hours, all while maintaining my retainer clients and taking on new projects. I break down my two main priorities: streamlining my sales systems and optimizing my delivery processes – plus share the specific systems that made it possible.

You'll hear about my game-changing pricing model that eliminated project scope creep, how I'm using AI tools like Poppy AI to streamline delivery, and why I put waitlists on all my offers. Plus, I get real about the mental health side of stepping back from the online business world and why unfollowing half my feed was the best decision I made.

This isn't your typical "hustle harder" advice. My approach is refreshingly honest about working with what you've got, making quick decisions based on experience, and cutting out all the noise that doesn't move the needle. Whether you're trying to scale down like me or scale up while working full-time, this episode is packed with actionable insights you can implement immediately.

The best part? I admit I'm still figuring it out as I go – and that's exactly what makes this so valuable. Real talk from someone who's actually walking the walk.

• Toggle - Time tracking tool I use to monitor my weekly hours
• Poppy AI - AI tool I use for project management and delivery,
• Watch my walkthrough video here!
• Affiliate code: SYSTEMSWITHSAM for $25 off!
• Claude - AI chat tool integrated within Poppy AI

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

What happens when you build a six-figure business that looks amazing on paper but leaves you completely burnt out and unfulfilled? In this episode, I sit down with Jemma Broadstock (AKA the happy coach and psychologist) to dive deep into one of the most important conversations happening in the online space right now: burnout and redefining success.

Jemma's story is both relatable and eye-opening. She started freelancing at just 16, accidentally grew an agency that hit six figures, and then... walked away from it all. Not because it wasn't successful, but because it wasn't her version of success.

We get into the nitty-gritty of how external advice can lead you to build a business that works on paper but not for your actual life. Jemma shares how she was doing work that wasn't the best use of her skills, serving clients in ways that didn't align with her values, and essentially "putting on a uniform every morning to be someone else."

One of my favorite parts of our conversation is when Jemma talks about purchasing from two different businesses in the same month - one completely automated and one totally personal. Guess which one made her feel more connected? This really challenged my own thinking about when to automate versus when to stay hands-on.

We also dig into practical psychology tools that help you identify when your problem isn't actually your strategy, marketing, or clients - but something deeper. Jemma introduces the "best possible business" exercise and explains why you need to do it multiple times to get the full picture.

If you've ever felt like you're working really hard but don't know where you're going, or if you've created something successful that just doesn't feel right for you, this episode is going to hit different. Jemma breaks down how to slow down to speed up and why sometimes the most illogical decision (like only doing one-to-one work when everyone says you need to scale) might be exactly what you need.

Resources from this episode:

• Take Jemma's 20-question assessment to get a personalized report on what area you should focus on to be happier and more fulfilled in your business

More about Jemma Broadstock:

Jemma (aka the Happy Coach & Psychologist)

Having worked in the online space for 10 years,Jemma started (and later closed) an agency due to burnout before making a return as a fully qualified and accredited coach. Now, she works specifically with individuals looking to build success from the inside out. With a BSc and MSc in Psychology, specialising in positive psychology and coaching psychology, Jemma's focus is on helping others cultivate more joy, fulfillment, and purpose in both their daily lives and work—without the burnout, of course.

Connect with Jemma Broadstock:

• Website: https://jemmabroadstock.com/
• Instagram: instagram.com/jemmabroadstock
• LinedIn: www.linkedin.com/in/jemmabroadstock/

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: