Robert "Bo" Cofield, COO of Northern Arizona Healthcare, discussed the organization's strategic plan, focusing on quality clinical outcomes, patient experience, and community needs. He highlighted a 10% reduction in turnover rates through culture, compensation, and growth opportunities, including $5,250 annually for tuition reimbursement. Cofield emphasized the importance of modern facilities, citing a renovation of the emergency department and the impact of new space on recruitment. The organization is also developing a new strategic plan, engaging the community through listening tours and advisory councils. Financial stability and the impact of potential Medicaid cuts were also addressed.

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Michelle Linton and Dusty Rhoton discuss using AI, specifically ChatGPT, to plan a week of social media content for realtors. They outline a structure for each day: Monday (educational: home value factors), Tuesday (educational: home prep tips), Wednesday (engagement: polls), Thursday (market update: data-driven insights), Friday (engagement: price guessing games), Saturday (promotional: unique listing features), and Sunday (personal: real-life stories). They emphasize the importance of weekly themes, a 3-2-1 formula (3 educational, 2 engagement, 1 promotional posts), and using hashtags and engagement groups to boost algorithm visibility. Dusty also suggests using AI to streamline content creation without losing personal touch.

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Michelle Linton and Dusty Rhoton discuss the benefits of using AI, specifically ChatGPT, for real estate agents. They emphasize the importance of staying competitive by adapting to new technologies. The four key steps for using ChatGPT are: prime (defining the role), prompt (clear instructions), polish (adding personal touch), and publish (sharing the content). Dusty highlights the 25/50/25 rule for content creation. They also address potential issues like ChatGPT's "hallucinations" and the need for verification. The conversation concludes with encouragement for agents to experiment with AI tools to enhance their marketing and productivity.

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