Fractional GCs are the rage right now. My awesome guest this week, Celeste Norman, happens to be one of the best!

Celeste owns Rayne Legal, a law firm delivering fractional legal, risk, compliance, and governance to financial services firms. Not just a great lawyer, Celeste deeply understands all commercial drivers of financial services businesses and has set out to create a business to help them launch and grow – in what is a pretty tough regulatory environment.

On the show, we discuss:

• What is a fractional GC?

• Starting your own firm

• Focusing on your key clients' problems

• Being proactive and entrepreneurial

• Positioning yourself as a trusted expert from the outset

• Juggling law with being a busy parent

• The Risk Reward Podcast

Meet voice coach and public speaking sensation, Sally Prosser.

Sally’s mission is simple: to help business owners find their authentic voice, speak with confidence, and land their message clearly.

With several impressive qualifications, including a licentiate diploma in speech & drama teaching, and a bachelor of laws and media communication (majoring in journalism); Sally is more than experienced when it comes to strategic speech. She even spent 8+ years as a TV and radio news reporter for several major networks!

On today’s show, you will learn:

• How Sally grew a great personal brand and built an international business on LinkedIn, Tik Tok and Instagram

• How to improve your communication to make a greater impact when it’s needed

• How to overcome the communication mental hurdles, manage stress and deal with stage fright

• Practical ways to better communicate and hold attention

• How to empower your team and give them confidence in presenting

Thanks for joining us, Sally!

If done well and from an authentic place, imagery can completely change the perception and success of your business.

Today, we host the brilliant Kate Karanges, owner of imagery and production agency The Latest. For full disclosure, Kate has taken our images for the last few years – and has also worked with our clients – so we know how significant the impact of her images can be.

This episode, however, is about more than just pretty photos. Kate explains why brand and strategy are vital for professional firms to differentiate themselves from competitors. It isn’t just about landing more work; but increasing relatability and trustworthiness. In the end, a trustworthy brand converts more clients and creates a stronger team.

On today’s show, you will learn:

• How to use imagery better to stand out from your competitors

• Why you need a clear strategy and great branding to complement your imagery

• How to get better results from your social media efforts

• The time and work it takes to make one beautiful image

• Why excellence matters and how to continually pursue it and test yourself

• Why you need to be kind to yourself as a business owner

• How to manage your expectations and maintain a long-term outlook

• Managing the family juggle and running a business as a parent

Thanks for joining us, Kate!

At Beyond Billables, we help professional firms with their brand, marketing, and overall strategy. Check us out at https://www.beyondbillables.com/