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Beyond B2B Marketing

Beyond B2B Marketing

著者： Lee Odden
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 The Beyond B2B marketing podcast is on a mission to elevate the B2B marketing industry by shining a light on talent, insights and inspiration. Host Lee Odden, CEO at TopRank Marketing, features discussions with today's top B2B marketers to uncover what makes them tick, what drives ROI and how they're breaking free of boring B2B. Whether you're looking for the impact of AI on content, search, social and influencer marketing or practical examples of the best in B2B, this is the place to be.2025 マーケティング マーケティング・セールス 経済学
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  • Human + AI = B2B ROI with Christiana Marouchos, StackAdapt

    Human + AI = B2B ROI with Christiana Marouchos, StackAdapt
    2025/06/03

    On this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from every programmatic dollar. Their conversation explores why B2B brands should retool SEO now for Google's AI Overviews and how original, human-driven content fuels those algorithms. Christiana closes by urging leaders to pursue "impact efficiency," blending data discipline with human imagination to drive sustainable growth.

    Chapters from this interview include:

    00:00 Introduction to StackAdapt and Christiana Marouchos

    02:49 The Importance of Creativity in B2B Marketing

    06:11 Content Marketing in an AI-Driven World

    09:00 Navigating SEO Changes with AI

    11:57 The Role of Video and Storytelling in Marketing

    15:06 Leveraging Partnerships for Co-Creation

    18:00 Maximizing Marketing Efficiency in Challenging Times

    21:01 The Impact of AI on AdTech

    24:10 The Evolution of AI in Marketing

    27:09 Finding Inspiration in B2B Marketing

    30:09 Conclusion and Future Directions
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    33 分

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