The Knot Worldwide 2025 Wedding Trends Watch Report.

This weeks guest: Tom Chelednik - Associate Director of Vendor Engagement of North America.

This years report is wide ranging with data captured from thousands of couples about what they are looking at, where they are looking at, who they are looking, and why they are looking. It's a plethora of knowledge that will help vendors and couples figure out what is going to be the next hottest thing.

About our guest: Tom is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement.

He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings.

In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022.

Support the show

Behind The Veil Crew:

Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil: The Art of The Hustle

"The Art of the Hustle" often refers to the skill and finesse required to navigate the world of business and entrepreneurship successfully. It's about more than just hard work; it's about strategy, perseverance, adaptability, and sometimes a touch of charm. The "hustle" implies a relentless drive to achieve goals, overcome obstacles, and seize opportunities, even in the face of adversity.

Our guest: Terrica

Terrica has been creating exquisite weddings and events in the Golden Isles area for the past nineteen years. Her weddings and expertise have been in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, PeopleTV, and more.

A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular educator for The Knot and Wedding Wire, she launched her new wedding industry education system, Wedding Pro University, and Wedding Pro Workshop, to provide niche and nuanced education that help wedding professionals implement and build their businesses quickly and efficiently.

Terrica also hosts the “She Doesn’t Even Go Here” podcast.

Personally - this is going to be one of my favorite conversations of all time! Terrica is going to bring it. If you haven't gotten a chance to see her speak, this episode is going to give you just a small taste of what it is like to see her in person.

Support the Show.

Behind The Veil Crew:

Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - Founder and CEO of Honeyfund Sara margulis

Our guest this week: Sara Margulis, Co-founder and CEO Honeyfund.com, Inc.

Honeyfund is the Go-To website for couples wanting to provide a whole array of gifting options. How she got started and the trends she is seeing will be just be one of many things we will talk about!

Sara is an enthusiastic champion of love and travel. As co-founder and CEO of the popular honeymoon registry Honeyfund, she is focused on a singular mission: helping all couples make their honeymoon happen. This is simply because research shows that couples who start their marriage with a honeymoon are more likely to be happily married 11+ years later.

Sara's winning appearance on Shark Tank in 2014 has propelled her into regional, national and international speakerships and media. She’s sought as an expert on a variety of topics including weddings, honeymoons, personal finance and empowerment, marketing and entrepreneurship, and women in business.

https://www.linkedin.com/in/saramargulis/

facebook.com/honeyfund

linkedin.com/company/honeyfund-com-inc-/

instagram.com/honeyfund

https://www.tiktok.com/@honeyfund

Support the Show.

Behind The Veil Crew:

Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci