What makes a brand truly unforgettable? This week, I dive into that question with Laura Belgray, bestselling author and celebrated copywriter, known for her unique brand, "Talking Shrimp." Initially born from a practical tax decision after getting married, Talking Shrimp has grown into a standout brand with a dedicated community of "shrimpers."

Laura reveals how her brand resonates deeply by creating a sense of identity and belonging, touching on the psychology that binds communities to brands. Tune in as she offers insights into building authenticity, embracing imperfection, and infusing originality into your branding. You'll leave this episode knowing how personal stories and real connections can transform a brand into something truly memorable.

Learn more about Laura:
Laura Belgray is founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.

Tough Titties, her first book, published via Hachette, is available now.

Laura's Links:

Instagram: https://www.instagram.com/laurabelgray/

Facebook: https://www.facebook.com/talkingshrimp

Twitter: https://twitter.com/lbelgray

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.