Grace talks with floral business expert Kimberlee Grob about the intricate balance of creativity and commerce in the world of flowers. Kimberlee shares her journey in the floral industry, emphasizing the unique art of crafting customized floral arrangements that speak to individual emotions and celebrations.

From navigating the pandemic’s challenges to insights on understanding customer needs beyond price, Kimberlee’s experiences are a blooming inspiration for small business owners.

Kimberlee brings her wealth of experience and heartfelt stories from her journey as a florist, showcasing her dedication to making every arrangement a meaningful gift. Tune in to learn how Locker’s Florist built a loyal customer base through trust, creativity, and top-notch service.

Episode Highlights:

03:08 - I often say that being a florist is very much like being a hairdresser or bartender. We are there at the very best and worst times, and we hear everything. You're getting married. You had a fight with your wife. It's your big anniversary. You had a new baby. I mean, all those highs and lows.

04:57 - It's a psychology thing. You have to train yourself to be open to what the customer needs and what's going to have the best effect for that, because that's what keeps them coming back. If it costs a little bit more than what they expected, but they get a bigger reaction to it, that's a win, and they're still going to call you again.

07:15 - As business owners, you have to be like a hummingbird and be willing to backtrack and rethink something, and approach it from a new direction. I hate to use the word pivot, but being able to hover and maybe back up and reassess is a great skill to have.

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Grace chats with trauma coaching expert Christine Welch, exploring the core of overcoming life's unseen obstacles. Christine unpacks the psychological blocks that hold us back and shares transformative strategies from her three-year journey as the founder of Clarity Collab.

They discuss the profound impact of personal and professional trauma and the steps necessary for overcoming them, along with Christine's newly launched IGNITE-Women of Integrity initiative. Christine shares her rich background in emergency services and how it has shaped her approach to trauma coaching and life coaching.

Their engaging conversation is peppered with insights into the struggles of business ownership and practical advice for delegating and focusing on one's strengths.

Episode Highlights:

02:51 - What I have discovered is that very often there's some underlying components to what's keeping you stuck, and usually that's some type of icky safety trauma something.

03:40 - Sometimes we carry around trauma in a backpack forever. Like this thing happened to me or around me, and there's some belief that I have to carry this around forever. It keeps me safe.

04:32 - The key to trauma is that it doesn't always have to be a great big thing. Sometimes it's little tiny events that occur over and over and over again. Sometimes it is that one big event, but trauma can look different, feel different, and sound different to everyone. But we all experience it at some point in our lives.

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Join host Grace Bruins as she explores the power of AI for business with Nikki Lee from Genhead. In this episode, Nikki shares her journey from film to tech and highlights the transformative potential of AI in the business world.

We get to hear how Genhead’s innovative AI solutions can help small businesses thrive and maintain a personal touch in an increasingly digital world. Nikki also offers inspiring advice for business owners on the importance of moving forward and embracing new technologies without fear.

Nikki brings her unique perspective and practical strategies aimed at helping small businesses compete and succeed in a competitive market.

Episode Highlights:

01:25 - AI lead generation, that's finding leads, bringing them into our CRM that we refer to as Gensuite, and then dripping them into highly personalized AI messaging so we can give that personal touch to that prospect at a capacity and rate that just---let's be real---no normal person can do. That is such an essential part to growing a business, especially in a world where paid media is just becoming increasingly more expensive and harder for smaller businesses to sort of get that skin in the game.

03:17 - By learning that myself, I saw all of the possibilities that AI could help and benefit my life, and I'm just so inspired to help bring that to business owners and also customers.

07:51 - AI can be a really great way to help you get to that place where you can hire a proper executive assistant that can then use those processes that we're helping put in place to make even their job better.

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