An absolute honour and privilege to welcome today's guest on our Podcast, "The Billion Dreams," a luminary whose talents traverse the realms of advertising, poetry, and cinema with remarkable fluidity and finesse. With a spark in his heart, hailing from a small city Almora in Uttarakhand, India, our guest - Prasoon Joshi's journey from a poet to a celebrated lyricist and scriptwriter is inspiring, to say the least. A poet at heart, he started writing early on and published his first book at the tender age of 17, titled 'Main Aur Woh,' a 'conversation with himself'. Two more books Dard So Raha Hai and Samadhan followed thereafter establishing him as an author. The CEO of McCann Worldgroup India and the Chairman (Asia Pacific), he has revolutionized the advertising industry, crafting campaigns like Coca-Cola's "Thanda Matlab Coca-Cola" that resonated deeply with the Indian ethos while achieving global acclaim. His Happydent television commercial not only received personal accolades from Bob Garfield of AdvertisingAge but was also heralded as one of the 21st century's best ads by a Gunn Report poll. In the cinematic universe, Prasoon's debut as a lyricist with "Lajja" marked the beginning of an illustrious career. His lyrics and scripts are celebrated for their poetic depth, emotional intensity, and cultural richness, giving us unforgettable treasures for films like "Rang De Basanti," "Taare Zameen Par," and "Bhaag Milkha Bhaag," among many others. His work has not only won hearts but garnered him multiple awards, including two National Awards and the Filmfare Best Lyricist Award for songs in "Fanaa" and "Taare Zameen Par" solidifying his status as a visionary storyteller. His contributions have been recognized with prestigious accolades, including the Padma Shri, India's fourth-highest civilian award, showcasing his impact on India's cultural landscape. An advocate for social change, Joshi uses his craft to address crucial issues, from environmental consciousness to national pride, making him a voice of both, beauty and conscience. His leadership roles, including serving as the Chairman of the Central Board of Film Certification in India, reflect his commitment to nurturing a responsible and vibrant creative industry. Transforming India's creative landscape through groundbreaking advertising, inspiring lyrics, and his role in shaping public discourse, Prasoon Joshi's legacy is not just in the beauty of his words but in the breadth of his impact, making him an icon of the modern era.

In this episode, Ashish Vidyarthi & Prasoon Joshi delve into the nuances of life, discussing both, of its beauty and challenges: What it takes to come from a small town and make your mark in a big city; Working on one's shortcomings to learning the ability to fail gracefully, Adapting to the world of AI to discovering one's own authentic voice, this and much more. Tune in for an insightful dialogue as they dig into powerful themes of self-discovery and navigating the complexities of the modern world.

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Until next time, let's keep surprising ourselves and embracing the infinite possibilities within us.

Alshukran Bandhu,

Alshukran Zindagi.

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Follow Prasoon Joshi on Insta:

https://www.instagram.com/prasoonjoshilive

https://www.instagram.com/prasoonjoshi_

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Topics:

0:46 Jab Ashish Met Prasoon

1:23 Is this really our WEAKNESS?

1:51 India's Evolution of Strength

2:45 AI Aur Main

3:42 Democratisation of Intelligence

5:28 Meeting Sam Altman & Philosophy of Advaita

6:16 Poet To Advertising: Changing with Times

7:50 Challenges of Coming from Small Cities

10:47 The Art that will make your LIFE EASIER

11:25 Choosing to do the RIGHT THING

11:52 Story of David that will change the way you think

12:20 Discover your authentic voice