Set in the heart of the Belgian woods at La Hulpe – during the inaugural International Leadership Summit hosted by PPAI and EAC – a new era of conversation has begun: the very first episode of the podcast Branded Wor(l)ds – A Transatlantic Dialogue is now available!

Hosted by Steven Baumgaertner (cyber-Wear) and Jeff Solomon (U.S. brand strategist), the episode features none other than Drew Holmgreen, President & CEO of PPAI. Together, they explore how purpose, innovation, and sustainability are reshaping brands across both sides of the Atlantic—and what this means for the future of the promotional products industry.

Key topics of the episode include:

• What does the future of global brand communication look like?

• How can brands stay culturally authentic across markets?

• Can sustainability become a true driver of innovation?

• And: Why transatlantic collaboration is the key to what comes next.

  This debut episode is more than just a podcast—it’s the launch of a new dialogue platform for decision-makers, thought leaders, and changemakers in our industry.