Join us in this enlightening episode as we sit down with Stuart Matthewman, a trailblazer in B2B marketing, to explore his innovative approach to Account-Based Marketing. Discover how Stuart explores the concept of "Account-Based Everything" to transform traditional marketing strategies into a holistic, company-wide initiative. Learn about the importance of alignment between sales and marketing, and hear success stories that highlight the power of collaboration. Whether you're a marketing professional or a business leader, this episode offers valuable insights to elevate your strategy. Tune in now to uncover the secrets of transformational growth!
Listen on Spotify and subscribe for more inspiring conversations.
18 分