What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats, building repeatable systems, and knowing when to call in extra support.

In this episode, Myles shares how he’s experimenting with outsourcing, why he sees big content assets like white papers as powerful repurposing tools, and how tools like ChatGPT and Descript have become useful additions to his workflow – helping him refine ideas faster and expand his skill set in areas like video editing.

Find out:

• How to approach outsourcing in a way that complements your in-house team
• Why big, high-effort content is still worth it (when you repurpose it well)
• How AI tools can support content marketers – without replacing them
• Why video editing is easier than ever thanks to tools with AI features like Descript

Important Links & Mentions

• Myles on LinkedIn https://www.linkedin.com/in/mylesdcarter/
• Trolley http://trolley.com/
• Expert Interview Miniseries https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/324/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk about how to find the most valuable stories in B2B marketing. She shares how her team is refining Auror’s messaging to communicate complex topics clearly, how she approaches content repurposing in a fast-growing company, and why a simple misheard word led to one of her most memorable marketing campaigns!

Find out:

• How to recognize the story in data, reports, or conversations
• Why defining shared language is critical when marketing complex topics
• The balance between in-house content creation and outsourcing—what works best where
• How Camille’s team approaches content repurposing from trade shows and events
• Why AI is useful for summarization but still falls short in storytelling

Important Links & Mentions

• Camille on LinkedIn https://www.linkedin.com/in/camillehansentrent/
• Auror https://www.auror.co/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe, Senior Manager of Marketing Content at AppFolio, to talk about why the most successful B2B brands are changing their focus to experiential and relational content – and how her team is putting this into practice. Megan also shares how repurposing live events, balancing in-house vs outsourced content, and building credibility in a complex industry have helped her team create content that resonates.

Find out:

• How Megan built AppFolio’s content team from a one-person operation to a team of five
• Why shifting from ‘content as a commodity’ to ‘content as an experience’ will set brands apart
• How live events and real-time moments can fuel long-term content strategies
• The balance between in-house content creation and outsourcing
• Where AI fits into content marketing – and what it can’t replace

Important Links & Mentions

• Megan on LinkedIn https://www.linkedin.com/in/megancmonroe/
• AppFolio https://www.appfolio.com/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/