According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don’t do it well. In this episode of The Content Callout, we cover what Camille’s mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!

• [0:58] Camille’s rapid-fire tips
• [1:50] Everything is content
• [3:58] How to cultivate curiosity and apply it
• [8:44] Applying method acting to marketing
• [13:17] How to choose content that reflects your customer’s life
• [15:51] Learning from communities and conversations 

• “Everything is Copy” documentary
• Thursday Night Sales
• 30 Minutes to President’s Club
• How Did This Get Made? 
• Procurement Foundry

• Connect on LinkedIn
• Follow on Twitter
• Dooly

• https://www.contentcallout.com/

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When you’re taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn’t neglect the discovery phase in your new role. 

Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we’ll talk about building, scaling, and leading a B2B marketing team. 

• [0:58] Learn more about Marissa Homère
• [3:00] Learn more about Irwin’s tool
• [5:18] Marissa’s rapid-fire tips for marketers
• [8:23] Why you need to focus on discovery
• [12:54] How to make marketing a revenue center
• [18:03] Emotional intelligence and empathetic leadership 
• [21:05] The work-from-home era is changing the workforce
• [23:19] Marissa’s experience taking a lead role at Irwin
• [24:51] How to structure a team to scale your business
• [30:09] Does a gated white paper generate leads?
• [33:42] Your ideal customer profile is just a building block
• [36:45] Best practices aren’t best practices for everyone

• The Modern Marketing Certificate

• Irwin
• Connect on LinkedIn

• https://www.contentcallout.com/

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Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!

• [1:11] Camela’s 3 rapid-fire tips for listeners 
• [1:43] Using data to improve content strategy
• [5:08] Forget “features”—get to the pain point
• [8:30] How to use psychology to improve content quality 
• [11:15] The idea of nonviolent communication
• [13:13] Learn about Camela’s Revenue Marketing Report Podcast
• [14:06] The importance of a social presence online 

• Nonviolent Communication by Marshall Rosenberg, PhD
• Clearbit (A data activation platform)
• BigQuery
• Corporate Bro's Website and Instagram 

• The Revenue Marketing Report Podcast
• Connect on LinkedIn
• Hello@CaliberMind.com

• https://www.contentcallout.com/

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