Lou Maxon - ECD at Maxon House (Acer, BMW, McDonald's, Lego, Lexus, Sothebys, etc)

From crafting editorial layouts at Time Out New York to building immersive brand experiences for global giants, Lou Maxon’s career is rooted in curiosity, craft, and storytelling.

In this conversation, Lou shares what it’s like to lead from a forest-bound studio on rails, why authenticity beats scale, and how his work has helped shape everything from sippy cup startups to sustainability campaigns. We talk about career pivots, design culture, the death of craft, and why the best creative leaders are more like conductors than commanders. This one’s a journey worth taking.

You can connect with Lou here

This is Awaiting Approval. A podcast about the messy, human side of creative leadership.

Hosted by Adam Jennings - a creative leader with three decades of experience leading teams and projects for global brands including Microsoft, Salesforce, 20th Century Fox, Paramount Pictures, Ancestry, Dolby, BBC and many more - this show features honest, unscripted conversations with the leaders shaping design, storytelling, and innovation today.

These are the conversations you don’t hear in keynotes. The ones about imposter syndrome, trust, failure, confidence, and finding your voice as a leader.

Whether you’re just stepping into creative leadership or you’ve been at it for years, Awaiting Approval is your place to feel seen, challenged, and encouraged.

Awaiting Approval is a Cordial Fox production.Hosted by Adam JenningsProduced by Adam Jennings & Jasmin Egner© Cordial Fox Limited, 2025.

Ready to level up your leadership with real, honest support?

Join the next cohort of Supercharged Creative Leaders - my flagship four-week programme for creative leaders who want clarity, confidence, and a community that gets it.

✅ Small groups (just 6 per cohort)

✅ Weekly live sessions with me and your cohort

✅ Async access to me and your cohort via a private Slack community

✅ Invitation to join my alumni community once you’ve completed the programme.

Previous attendees have gone on to win major pitches, land new roles, get promoted and step into leadership with more purpose and presence.

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