In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal.

The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers.

Natasha walks through real-world examples of how automated email, SMS, and social media flows can actually enhance connection and trust—when they’re written with care, built with intention, and infused with personality.

“Automation isn’t cold—it’s the warmest thing you can do for your future customers.”

Who This Episode Is For:

• Entrepreneurs who feel guilty about automating
  
  
  
• Business owners who’ve ghosted leads because they forgot to follow up
  
  
  
• Social sellers overwhelmed by daily DM convos
  
  
  
• Anyone afraid of sounding too “salesy” or robotic with automation
  
  

Pick one existing message you’ve manually sent (a welcome, a follow-up, a thank you).

Now turn it into an automated email or SMS and schedule it to go out the next time someone opts in, buys, or asks for info.

Key Topics Covered:

1. The Myth That Automation = Cold

• Why most people fear losing the “personal touch”
  
  
  
• The truth: consistency builds more trust than memory
  
  
  
• Real-life impact of ghosting leads vs. nurturing them
  
  

2. How to Write Automations That Still Sound Like You

• Write it once… but write it like a 1:1 message
  
  
  
• Add voice, story, and care into every step
  
  
  
• Templates don’t have to sound templated
  
  

3. The 3 Most Important Touches to Automate with a Human Voice

• The “Welcome & What’s Next” sequence
  
  
  
• The “Just Checking In” message (soft nudge follow-up)
  
  
  
• The “Here’s What I Love About This Product/Service” story-based email or text
  
  

4. Tools That Let You Automate with Empathy

• Tagging + segmentation = sending the right message to the right person
  
  
  
• Keyword-triggered DMs that still feel like a real conversation
  
  
  
• Pre-scheduled texts that feel like perfect timing
  
  

5. Your Energy Is Finite—Automation Protects It

• You can’t pour from an empty cup
  
  
  
• Le

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire