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Authors, What to Do Before You Publish

Authors, What to Do Before You Publish

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Before publishing your book, set up a pre-order campaign to start making money and building buzz months in advance of your release date. Your voice and story have real monetary value—don't leave that money on the table by waiting until after publication to start earning.

• Pre-order campaigns require only a book cover, landing page, payment link, and release date
• Invest in professional cover design—avoid generic images and amateur photography that signal "unpublished"
• Choose a brandable title that could work for conferences, workshops, or other business extensions
• Register for ISBN (from Bowker) and Library of Congress Control Number before publication
• Create a professional online presence with at least a landing page to sell your pre-orders
• Treat your self-published book as a legitimate business product, not a hobby
• Early purchasers trust you with their money—reward them with special incentives or signed copies
• Use social media strategically, focusing on video content for platforms like TikTok and YouTube

Join my email list at publishwithtiffany.com, check out Publishing Black Magazine, and stay tuned for the Publishing Black Chamber of Commerce.

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