• In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the kind that gets you likes and trolls. 🙃

I’m joined by my visibility mentor, Crissy Conner, who shares her journey as an introvert turned visibility queen, and how she helps authors and entrepreneurs show up authentically, powerfully, and sustainably — even if the thought of going on video makes you break out in hives.

If you're overwhelmed by marketing, scared to get on camera, or just wondering what to do after you hit “publish” on Amazon, this episode is a must-listen.

What We Talk About: ✨ Why visibility is more than going viral — and what it actually means for long-term success 📚 How to get started as an author — even if you don’t want to show your face 🎤 Why podcast interviews and “press tours” are an easy win for authors (yes, even fiction!) 📖 The behind-the-scenes story of Crissy’s books — The Content Creation Machine Journal and The Visible CEO Planner — and how she used them as brilliant lead magnets 💬 How to use your own words (instead of relying on AI) to connect with your readers 🧠 Mindset shifts that help you stop hiding and start showing up — without burning out 💡 Creative ways to share your book, even if you’re still writing it

Rapid-Fire Nuggets You Don’t Want to Miss:

• • Crissy’s faceless video ideas for shy authors (they’re genius!)
  • The visibility trick that works even if you’re not ready for the spotlight

Special offer just for listeners.

https://thevisibleceo.com/quiz and then get $20 off The Visible CEO Program.

Where to find Crissy Conner, The Visible CEO and Her Books:

The Content Creation Machine Journal: https://amzn.to/4iH3VO4

The Visible CEO Planner and Guide: https://amzn.to/4bP4Bic

Crissy’s website: https://thevisibleceo.com/

Crissy’s podcast: https://thevisibilityqueen.com/podcastepisodes/

Other Links & Resources

Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

Email us: info@authorsallies.com

⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.

Would you like to be a guest on a coming episode? If so, please fill out this form and we will be in touch if we feel you are a good fit.

Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

In this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former teacher, baker, and mom of four, Tammy shares the moving story behind her debut children’s book—written in loving memory of her son, Austin, a passionate biology major with dreams of becoming the next Jack Hanna.

Tammy’s first book in the series introduces young readers to sloths, blending education, humor, and interactive QR codes to make learning come alive. From zoo visits to poop dances, you'll laugh, learn, and maybe even tear up as Tammy reveals how Austin's legacy continues to shape her storytelling journey.

🧠 Key Takeaways:

• How Tammy’s background as a first-grade teacher helps her write educational yet engaging stories
  

• Why she chose sloths for her debut—and the delightful surprises she uncovered during research
  

• • The touching story of Austin’s passion for animals and how his memory lives on through the series
    Creative ways she engages young readers, including QR codes for sloth sounds and a hidden fox “Easter egg”
    
  • Insight into her next book featuring red foxes—and why her characters choose her
    
• • Why grief and creativity are deeply connected in her writing journey
    
  • Bonus: What sloths and poop dances have to do with kids’ favorite fun facts

  
  

  🔗 Resources + Links:

  • Order Tammy’s book: https://amzn.to/3FYPQxB

  • Visit Tammy's author site:https://linktr.ee/tscgegel8

  • Follow Tammy on Facebook: https://www.facebook.com/profile.php?id=61566772323486

  • Sign up for updates on the next book and get the FREE coloring pages HERE: https://mailchi.mp/c6486d790e2f/coloring-pages-kcgegel

  
  

  💬 Connect with Us:

  Share this episode with a teacher, parent,author or animal-loving friend 💗

  Authors’ Allies RoundTable and the blog can be found on our website.

  Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

  Email us: info@authorsallies.com

  ⁠Follow us on the⁠ social media platform of your choice for more tips and tricks.

  Please LIKE, SUBSCRIBE, and SHARE.

  I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.
  

In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.

Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.

Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum.

🔑 Key Takeaways:

• What promo stacking really is—and why it works like marketing rocket fuel.
  
• How to choose a focus date and build a marketing timeline around it.
  
• Why freebies and lead magnets (especially in your back matter!) are essential to grow your email list.
  
• Smart ways to combine social media, email, ads, and partnerships for maximum impact.
  
• How to make Amazon’s algorithm work for you—even if you're not spending a ton.
  
• Ideas for bonus content and direct offers to keep readers coming back to you.
  
• The value of collaboration with other authors, podcasts, and reader networks.

✨ Want to go deeper? Check out the free worksheets, promo calendar, and planning templates mentioned in the episode

🎁 And don’t forget—you can join the Authors’ Allies RoundTable for a free month to get support and live feedback on your marketing! Authors’ Allies RoundTable and the blog we did on AI can be found on our website.

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

Email us: info@authorsallies.com

⁠Follow us on the⁠ social media platform of your choice for more tips and tricks.

Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.