Is your business a job, or is it a legacy? In this episode of Authority Philosophy, Carl Taylor tackles the concept of legacy and mortality, arguing that professionals must think beyond their own careers to build something truly scalable and lasting. Drawing on lessons from his personal mentors, Ray Kroc, and his own 16 years as a lawyer, Carl makes the case that a defined Authority Philosophy is the key to creating repeatable systems. These systems not only attract better clients but can be used to train your team, creating a cohesive culture and a valuable business that can flourish and be sold, ensuring your life's work outlives you.

Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

In a world of experts, be the authority.

Subscribe for more brutally honest insights on how to build a brand that lasts.)

What happens when the platform you're using to build your business decides to ban you without explanation? For Books for Experts founder Carl Taylor, this wasn't a crisis—it was a critical lesson. In this episode, Carl shares the frustrating, Kafkaesque story of being permanently kicked off LinkedIn and why it was the best thing that could have happened to his business.

He explores the strategic difference between building a brand on "rented land" like social media versus creating permanent authority on "owned land" like your own website, podcast, or book. This is a must-listen for any professional who wants to build a future-proof, resilient brand.

In this episode, you will learn:

• The Danger of "Rented Land": Why building your brand on a platform you don't control is a high-risk strategy that can backfire without warning.
• The "Build Your Own Table" Principle: The importance of creating your own podcast, blog, or book as a "home base" that you own completely, giving you the freedom to speak authentically.
• The Authority Paradox: Why building your own platform and assets makes you a more desirable guest and contributor on other people's platforms.
• Niching Down to Level Up: How a laser-focused philosophy is the key to attracting premium, high-loyalty clients and dominating a market.

Learn more about building your own authority assets and fighting marketing sludge at BooksForExperts.com.

In a world of experts, be the authority.

Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

In a world of experts, be the authority.

Subscribe for more brutally honest insights on how to build a brand that lasts.)

Why do most legal marketing efforts fail? For 16-year legal veteran Carl Taylor, the answer is simple: a deep-seated fear of what colleagues will think. This fear pushes professionals into a "hermit crab shell," forcing them to adopt the same bland, ineffective "sludge" marketing as everyone else.

In this episode of Authority Philosophy, Carl makes a powerful case that true authority isn't built by earning the begrudging approval of peers, but by having the courage to repel the wrong clients, take a definitive stance, and build lasting, narrative-rich authority assets—like books—that are designed to earn trust with both humans and the AI that is reshaping our world.

In this episode, you will learn:

• The "Great Work" Myth: Why simply doing great work is no longer enough to build a thriving practice in a noisy, digital-first world.
• The Lighthouse vs. The Message in a Bottle: A powerful metaphor explaining the difference between a fleeting blog post and a permanent, authority-building book.
• Marketing to Machines: An urgent look at how AI is already judging professionals based on the quality and depth of their digital footprint, making high-quality authority assets more critical than ever.
• The Authority Flywheel: How putting yourself out there with articles, speeches, and books creates a self-reinforcing cycle of momentum that attracts better clients, earns genuine respect, and silences the critics.

Learn more about building your own authority assets and fighting marketing sludge at BooksForExperts.com.

In a world of experts, be the authority.

Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

In a world of experts, be the authority.

Subscribe for more brutally honest insights on how to build a brand that lasts.)