Assessing Opportunities For New Market Growth with The ALS Association’s Cliff Whitlock
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Assessing Opportunities For New Market Growth with The ALS Association’s Cliff Whitlock
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In the early days of peer-to-peer fundraising events, one of the fastest ways to grow a program was to launch events in new markets. But many organizations scaled back over time, whether due to strategic shifts or limited resources. So what happens when it’s time to grow again? How do you evaluate new opportunities and ensure long-term success?
Expanding into a new market involves much more than adding a city to your event series. It requires significant lead time to build local relationships, experienced mentorship, and the right team in place with boots on the ground.
In this episode, P2PPF’s Marcie Maxwell speaks with Cliff Whitlock, National Director of Ride to Defeat ALS at the ALS Association. Cliff shares how his team is expanding their growing ride series into new markets, the criteria they use to assess potential locations, and what it takes to launch successfully, from staff training to local engagement.
You’ll also learn:
- Why local volunteer leadership is essential
- Strategies for building credibility in new communities
- Key lessons learned from first-year hurdles and how to overcome them
Mentioned Links
als.org
als.org/ridetodefeatals
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Connect with Cliff
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (01:20) - Introducing Cliff Whitlock
- (04:30) - The Rides to Defeat ALS
- (10:45) - The Power of the Assessment
- (13:26) - Motivation
- (16:06) - Building Community in a New Location
- (30:00) - Learn More at ALS.org