As Built

著者： Brian Jones and Patience Jones
無料で聴く

  • サマリー

  • The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.
    2023 Graphicmachine
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あらすじ・解説

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.
2023 Graphicmachine
マーケティング 経済学
続きを読む 一部表示
エピソード
  • Tech Stack: Google Chrome Sell-Off - Episode 93

    Tech Stack: Google Chrome Sell-Off - Episode 93
    2024/12/18

    Google has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome.

    Highlights

    • The four prongs of the DOJ’s proposed punishment
    • The timeline for the court’s decision and implementation
    • Why the ultimate outcome shouldn’t drastically impact marketing
    • The importance of creating a good user experience and search optimization regardless of platform
    • Why a “marketing mix” is vital for business growth

    Episode Resources:

    • The Court’s decision in US v. Google

    Connect with Brian Jones and Patience Jones

    • https://graphicmachine.com/
    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/brian-jones-graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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    10 分
  • What’s In a Name? - Episode 92

    What’s In a Name? - Episode 92
    2024/12/11

    Considering a new firm name? Historically, whether to change – and what to change to – was impacted by a limited number of factors. Now that we live in a digital age, and as trends have shifted away from using principal names for the firm name, there are more things to consider: Is the name you want available as a domain name? How easy is it for people to spell and say the name? Does the proposed name make your firm more or less discoverable? In this episode, we outline modern criteria for architecture firm names and explain their importance.

    Highlights

    • How a firm name can promote – or impede – firm growth
    • The firm name as a tool for legitimizing the firm
    • Avoiding confusion with competitors
    • Helping your firm be more discoverable by ideal clients
    • How to think about a URL
    • What the increased use of vocal search means for firm names

    Episode Resources:

    • Firm naming checklist
    • Connect with Brian Jones and Patience Jones
    • https://graphicmachine.com/
    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/brian-jones-graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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    11 分
  • Tech Stack: Marketing Calendar Tools - Episode 91

    Tech Stack: Marketing Calendar Tools - Episode 91
    2024/11/13

    Marketing calendar tools: not super exciting, but super necessary. In the newest Tech Stack episode, we explain how these tools work, why you need them, and how to choose the best one for your firm.


    Highlights:

    • What marketing calendar tools do
    • Why your firm needs one
    • How to identify your firm’s calendaring needs
    • How to choose the best marketing calendar tool for your firm


    Episode Resources:
    Marketing calendar resources
    (These are not endorsements, just a few options to kick-start your research and evaluation process)

    • Free templates from SmartSheet
    • Free templates from HubSpot
    • DivvyHQ
    • Trello
    • CoSchedule
    • Planable

    Connect with Brian Jones and Patience Jones

    • https://graphicmachine.com/
    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/brian-jones-graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
    続きを読む 一部表示
    13 分

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