Can you imagine a world where artists struggle to earn a living despite creating beloved works? That's the reality we face today, as back-end revenue in the entertainment industry is vanishing, leaving creatives in the lurch. In this episode of Air Jijiji, we share a personal experience with the children's show "Chuggington" to illustrate how back-end deals once served as a financial lifeline for artists. We'll examine the seismic shifts caused by Silicon Valley's disruption, which has redefined the industry to benefit a select few while leaving many artists struggling. We'll also challenge the notion that technology and AI can replace the irreplaceable value of great art.

Shifting gears, we explore how creators leverage new platforms like YouTube and Patreon to reach audiences directly, bypassing traditional media giants. Social media's role in fostering real-time fan engagement has never been more critical. We'll also unpack how blockchain technology and smart contracts could revolutionize back-end earnings, offering a glimmer of hope amidst the tumultuous landscape. Plus, we'll discuss the balance between monetization through advertising and brand partnerships and the unyielding importance of maintaining artistic integrity. Please tune in for a comprehensive look at the evolving business of creativity and where it's headed next.

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