In this episode of All Things LOCS, hosts Antonio Garcia and Dan Neissany sit down with Arielle Cohen—co-founder of Marketing 411 and CMO of Business 411—to unpack modern marketing strategy, agency dynamics, scaling companies, and the mindset behind success.

Known as the go-to expert for roofing industry marketing, Arielle shares tactical insights on how to convert leads into customers, overcome scope creep, avoid being burned by bad agencies, and build resilient marketing systems. She also gets personal—talking mindset, female leadership, and the importance of taking action before you're "ready."

Whether you’re a startup, established business, or solo founder, this episode is packed with practical strategies and powerful mindset shifts.

⏱️ Timestamps00:00 – Intro to Arielle Cohen & her marketing background

01:00 – State of marketing today: status quo vs. innovation

03:30 – Biggest misconceptions business owners have about marketing

06:00 – Google strategies in crowded industries

09:30 – How to have tough client conversations using data

10:15 – Navigating scope creep with clients

12:00 – How to find the right marketing partner

14:00 – Identifying your "star player" services

15:30 – Using AI tools like ChatGPT for small business strategy

17:00 – Omnipresence vs. focused strategy

19:30 – Delegation & letting go of control

20:30 – Key marketing metrics every business should track

23:15 – Reverse engineering lead targets from revenue goals

24:00 – Rebuilding trust after being burned by past agencies

27:00 – The psychology behind copywriting and conversions

28:00 – Why organic content outperforms traditional ads

29:45 – The danger of confusing, over-technical messaging

30:00 – What a high-functioning marketing team looks like

33:30 – Why CMO turnover is so high in major companies

36:00 – Staying nimble in a changing marketing landscape

38:00 – Being a woman with dreads in male-dominated industries

39:00 – Turning difference into a competitive advantage

42:00 – Advice for women in business: no excuses, just execution

44:00 – Forward movement & letting go of perfection

46:00 – How to contact Arielle & get help with marketing

📅 Book your FREE strategy call now:https://calendly.com/bestpracticestrategies/strategy-call?month=2025-05

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#AllThingsLocs #ArielleCohen #MarketingStrategy #LeadConversion #FemaleEntrepreneur #DigitalGrowth #CMOLife

In this episode, host Antonio Garcia sits down with Chris Fronda, CEO of LogicTry, to explore the growing tension between human and artificial reasoning, the importance of protecting expert intelligence, and why critical thinking is more essential than ever. Chris is on a mission to ensure experts are fairly compensated, logic is preserved, and the next generation is equipped to think clearly in a rapidly evolving AI-driven world.

From his work with the United Nations to founding LogicTry, Chris dives deep into the future of education, the ethical challenges of AI, and how emotional intelligence and first-principles thinking will define tomorrow's leaders.

⏱️ Timestamps

00:00 – Welcome & intro to Chris Fronda

01:15 – What it means to protect expert intelligence

03:45 – The risk of losing human agency to AI

05:50 – Why education must shift from memorization to reasoning

08:00 – Logic defined: science fiction vs real-world application

10:10 – Human vs artificial reasoning

12:00 – Logic as a guide for managing emotions and decisions

14:40 – Big tech vs startups: how each uses AI differently

16:45 – Top AI tools for small businesses

19:00 – Challenges of AI integration in healthcare

22:40 – Global AI ethics: what the UN is focusing on

26:25 – Bias, hiring, and the danger of automated decisions

30:00 – AI, effort avoidance, and loss of critical thinking

32:40 – Inequality, automation, and the digital divide

35:45 – Emotional intelligence as the human advantage

37:15 – Intergenerational friction & the loss of reasoning

40:45 – Asking better questions & the principle of charity

44:40 – Startups, sunk costs, and pivoting with logic

47:00 – Mentorship, data, and flexible decision-making

50:00 – The shift from hours to outcomes in business

55:00 – LogicTry’s mission & predictions for the future

57:00 – How to connect with Chris & join the LogicTry movement

🔗 Learn more: https://logictry.com

📅 Book your FREE strategy call now:👉 https://calendly.com/bestpracticestrategies/strategy-call?month=2025-05

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#AllThingsLocs #ChrisFronda #LogicTry #HumanVsAI #CriticalThinking #ExpertIntelligence #FutureOfWork #AIandEthics

In this episode, we sit down with Andrew Kowal, co-founder of Foodie Fit Meals, to unpack how he went from bartending to building one of the most recognizable meal prep brands in Las Vegas. Andrew shares how a hate for cooking led to a scalable business, why his team operates without rigid hierarchy, and how journaling, DISC assessments, and hiring scorecards shape Foodie Fit’s growth.

This is a must-listen for anyone scaling a brand or building a culture where accountability and performance go hand in hand.

⏱️ Timestamps
00:00 – Meet Andrew Kowal, co-founder of Foodie Fit
01:10 – From San Diego bartender to Vegas entrepreneur
03:00 – Why he started Foodie Fit (hint: he hates cooking!)
05:15 – What is Foodie Fit and who do they serve?
07:00 – Misconceptions about healthy food and mass-market appeal
10:30 – Grassroots marketing vs. traditional advertising
13:00 – The power of partnerships and community outreach
16:00 – Internal roles: Andrew, Alex, and Beau
18:00 – Flat organizations, decision-making, and conflict resolution
21:00 – Journaling as a leadership tool
24:00 – Culture, accountability, and values in action
27:00 – Vetting vendors & hiring with scorecards
30:00 – DISC assessments & internal promotions
33:00 – Innovation, customer feedback, and fan favorites
36:00 – Scaling challenges, multiple kitchens, and market data
39:00 – How local expansion vs. national growth works
42:00 – Systems, tech, and keeping quality high
45:00 – Capital efficiency & avoiding common food industry pitfalls
48:00 – Investing philosophy: boring, but effective
51:00 – Self-development, reading, and coaching
54:00 – Final thoughts from Andrew & wrap-up

🔗 Connect with Foodie Fit Meals
Website: https://www.foodiefitmeals.com
Instagram: https://www.instagram.com/foodiefitmeals

📅 Book your FREE strategy call now:
https://calendly.com/bestpracticestrategies/strategy-call?month=2025-02

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Follow, rate us 5 stars, and share this episode with a builder in your life.

#AllThingsLocs #FoodieFit #Leadership #BusinessGrowth #Entrepreneurship #MealPrep #VegasFounders