Everyone in the business needs a fundamental understanding of your ideal customers and messaging. Clay and Josh take a deep dive into the finer points of the marketing strategy and highlight the benefits alignment throughout the business.

Effective and efficient customer acquisition is critical for scaling a business. Andrew Kappel of LeaderLev joins Clay and Josh to discuss his proven process of working with sales and marketing leaders to align their teams, benchmark performance, and design roadmaps to help them create, convert, and expand their acquisition pipelines.

What’s the single largest long-term goal that the entire team rallies around? Josh and Clay explore what makes for a great Core Target and the pros and cons of different approaches they’ve seen with clients.

What are you best in the world at and why do you do it? Clay and Josh examine how to define and apply an organization’s Core Focus to keep the business on track and avoid shiny objects.

Core Values are an essential set of guiding characteristics that set the foundation for a company’s culture. Josh and Clay unpack the discovery exercise and filters for organizations to uncover the values that already exist within their company.

Cash isn’t king. Cash flow is. Clay and Josh discuss financial alignment amongst the leadership teams and five critical measurables to track on your scorecard to maintain an objective view of the health of the business.

Many business owners have plans to grow, but report not being able to acquire qualified talent. Josh and Clay discuss apprenticeships, continued education, and training programs that their clients are proactively implementing to meet their needs.

Inflation and tariffs are driving rising operational costs that are adversely affecting business owners. Clay and Josh address the mindset that is required to develop the strategy and tactics required to keep the business moving forward.