『Agentic Shift』のカバーアート

Agentic Shift

Agentic Shift

著者： David Rodnitzky
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このコンテンツについて

 Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.2024 Agentic Shift マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Mark Zamuner, CEO and Founder of Juice Media

    Mark Zamuner, CEO and Founder of Juice Media
    2025/05/15
     We talk to Mark Zamuner, founder of Juice Media. Mark shares his journey from founding the marketing agency Two Nil to evolving it into Juice. He discusses his experiences at eHarmony, the process of merging with Blackwood Seven, and the lessons learned from buying back his company. He emphasizes the importance of clear communication and alignment in partnerships, the need for long-term thinking in business decisions and the value of support systems in entrepreneurship.
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    36 分
  • Jon Morris, Founder of Fiscal Advocate

    Jon Morris, Founder of Fiscal Advocate
    2025/04/15
    We talk to Jon Morris, a returning guest, about the importance of strategic planning and innovation in agency budgeting. Jon emphasizes that every agency has a strategic plan reflected in their spending and highlights the need to connect budget allocations with strategic goals. He discusses the significance of identifying an ideal client profile (ICP) for targeted innovation and the necessity of adhering to standard operating procedures (SOPs) to ensure consistent service delivery. The conversation also touches on the challenges of predicting business growth and the role of technology in enhancing operational efficiency.
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    30 分
  • Erik Huberman, Founder of Hawke Media

    Erik Huberman, Founder of Hawke Media
    2025/04/02
    We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show.
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    39 分

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