Uncorking Wine Buying Tips: From Supermarkets to Boutique Shops

In this episode of After Wine School, Keith Wallace steps in solo as Alana Zerbe embarks on an intriguing NASA mission. Keith demystifies wine buying by discussing four major types of wine shops in the U.S.: Supermarkets and National Chains, Big Box Wine Shops, Boutique City Wine Shops, and Suburban Mall Wine Shops. He offers insights and insider tips on selecting wines, particularly for those interested in wine education and sommelier training. Sponsored by the National Wine School, this episode provides a blend of practical advice and wine expertise.

00:00 Introduction to After Wine School

00:41 Alana's Top-Secret Mission and Keith's Wine Shop Guide

01:13 Supermarkets and National Chains

01:51 Big Box Wine Shops

03:08 Boutique City Wine Shops

04:03 Suburban Mall Wine Shops

04:48 Conclusion and Farewell

In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe discuss the declining presence of wine books and the need for updated, accessible wine education. They share personal experiences, including Keith's decision to write a food and wine pairing book instead of a traditional wine book, and the challenges of keeping wine information current due to rapidly changing details. The episode highlights the importance of electronic resources and honest, jargon-free approaches to wine education. They also taste and review a Syrah from Côte de Roussillon. Throughout the discussion, Keith and Alana emphasize the need for honest, engaging content in the wine world and invite listeners to join the conversation and share their thoughts.

00:00 Introduction to After Wine School

00:53 The Decline of Wine Books

01:54 Personal Story: Writing a Wine Book

03:29 Challenges with Wine Books

04:48 The Evolution of Wine Information

11:26 The Future of Wine Writing

20:55 Tasting Syrah

25:32 Conclusion and Farewell

In this episode of After Wine School, Keith Wallace and Alana Zerbe delve into the intricacies of wine marketing, revealing how industry insiders are influenced and how certain wines become popular. They reminisce about an influential cruise promoting Rosé and recount a memorable trip to Paso Robles. They also conduct a detailed tasting of a Rosé de Provence, exploring its characteristics and potential food pairings. The episode ends with practical advice for those interested in joining the wine trade and enjoying its unique perks. Don't forget to subscribe and share the love of wine.

00:00 Introduction to After Wine School

00:41 Today's Topic: The Dark Arts of Wine Marketing

00:59 Wine Tasting: Rosé de Provence

01:37 Reintroduction and Sponsor Shoutout

03:08 The Wine Cruise Experience

05:16 The Rosé Revolution

06:52 Marketing Strategies in the Wine Trade

13:20 Wine Tasting: Rosé

17:08 Pairing Rosé with Food

19:50 Conclusion and Final Thoughts