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  • Leveraging Full-Funnel Strategy for Lead Generation

    Leveraging Full-Funnel Strategy for Lead Generation
    2025/06/04

    Marc Granville, ICMA's head of education and training, discusses their full-funnel marketing strategy for the financial sector on this episode of Affinity. Navigating a highly regulated environment, ICMA builds trust and awareness through high-value content and personalization. Learn how this top-to-bottom campaign boosts program enrollments and positions ICMA for future growth.
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    42 分
  • The Human Side of Data-Driven Marketing

    The Human Side of Data-Driven Marketing
    2025/04/29

    Host Alexandra King speaks with Elliott King of FINN Partners and Pal Waagbo, former head of performance marketing for Wagamama, about the evolving role of customer data in digital marketing. They explore how real-time data, AI, and privacy regulations like GDPR are reshaping personalized brand experiences. Get insight into navigating compliance, optimizing campaigns, and preparing for what’s next in marketing.
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    52 分