Taisto Bussid | Europe

Mari-Liis Luha is the heart behind our partnerships. With a background in hospitality, sales, and team management, she leads the sales department at Taisto Bussid with care, clarity, and purpose.

As the main point of contact for travel agencies, tour operators, and corporate clients, Mari-Liis ensures every collaboration is smooth, efficient, and built on trust. She combines over a decade of experience in customer-facing roles with a deep understanding of the travel and transport industry to find solutions that truly work – whether it’s a simple airport pickup or a full-scale tour across Europe.

Passionate about both people and logistics, she’s a natural at keeping both clients and our internal teams aligned. Her proactive approach and attention to detail have earned her long-term client relationships and a reputation for getting things done with a smile.

summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Mari-Liis Luha, the sales director of Taisto Bus Company in Estonia. They discuss Mari-Liis' journey in the tourism industry, her experiences growing up in Estonia during the Soviet era, and the significant changes in the country's economy and travel landscape. Mari-Liis shares insights into the evolution of travel, the importance of flexibility in the tourism business, and her passion for her job. The conversation also touches on the balance between work and family life, as well as advice for those looking to enter the tourism industry.

takeaways

• Mari-Liis Luha has been with Taisto Bus Company for nearly 25 years.
• Estonia has undergone significant economic transformation since gaining independence.
• Traveling by bus was popular in Estonia due to financial constraints on air travel.
• Cultural exchanges with Germany during her youth sparked Mari's interest in languages.
• Flexibility is crucial in the tourism industry due to changing client needs.
• Mari-Liis' passion for her job keeps her motivated after many years in the industry.
• The importance of education was instilled in Mari from a young age.
• Estonia is becoming increasingly advanced in digital citizenship and business.
• Traveling with children requires adapting to their needs and rhythms.
• The tourism industry is dynamic, with new challenges arising regularly.

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