『Ads that Convert』のカバーアート

Ads that Convert

Ads that Convert

著者: Liz Melville
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このコンテンツについて

Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, so you can take action today to get more leads, fill your online courses, and build your personal brand using Facebook ads. マネジメント マネジメント・リーダーシップ 経済学
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  • #79 The Power Of The Launch Debrief For Your Future Success
    2020/05/21

    Today we’re looking at the power of the launch debrief and why it’s essential to your course and business growth! You and I both know that, when a launch is in full swing, emotions are high and there are a lot of things going on. It can sometimes feel like one big rollercoaster!

    But when it’s all done and dusted, one of the most important things you can do, is to dig into the data and look at what went well, what didn’t go so well, and how you can improve it for the next time!

    If you’re not sure which metrics matter, or how to do a debrief of your launch, don’t worry: I’m sharing my process with you in this episode!

    And if that’s not exciting enough, I also have a very special announcement happening in this episode.....but you'll have to tune in to discover what it is!

     

    • The one thing that many struggling entrepreneurs do when they get to the end of a launch, and why it isn’t serving them.
    • Which metrics matter during your launch, and how to assess what they're telling you?
    • The importance of a debrief in helping you identify and focus on what really happened in your launch.

     

    Join the The Launch Lab Podcast Waitlist and enter the FREE Giveaway to win a set of Apple AirPods: https://lizmelville.com/labwaitlist

     

    Launch Debrief template: https://lizmelville.com/debfrief 

     

    Join the Launch Lab Community: https://lizmelville.com/group

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    28 分
  • #78 What your pricing could be saying about your own self esteem
    2020/05/07

    Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of "nobody will pay THAT for THIS?!" Or struggled to decide on the right price for your course, because you're worried nobody can afford it?

    Then this episode is for you! Discover the secret messages that your pricing could be sending to your customers, and how it can massively affect how you are perceived. And why putting a discount price on a luxury service or product, can send out all the wrong signals!

     

    What You'll Discover:

    • The hidden messages your pricing contain about your own self worth?
    • How pricing sends subliminal messages to the people who look at our offers.
    • What slashing prices might be saying to your potential customers (and it's not about being more affordable!)

     

    Thrive Global article: https://thriveglobal.com/stories/what-your-pricing-is-trying-to-tell-you-about-your-level-of-self-worth/

     

    Join the Facebook Community

    https://lizmelville.com/community

     

    To connect with me and share your thoughts on the podcast:
    • Leave a note in the comment section below.
    • Message me on Facebook or Instagram 
    • Facebook Group 
    To help out the show:
    • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!





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    17 分
  • #77 How to Drive More Sales On Your Website
    2020/04/30

    Have you ever found yourself running ads to a brand new sales page....but not seeing sales from the ads? And wondering how on earth you can best optimise your ads to drive more sales from the page?

    On today’s episode of Ads That Convert, I'm sharing top tips on how best to optimise your ads so Facebook is well equipped to go get you the results you want!

    And I’m also offering a few suggestions that you can use when deciding which ads to run in order to boost your traffic, bring people to your website, establish a customer base and start selling!

    • Which campaign objective should you be choosing in order to get people to click the ad, go to your website and make a purchase?
    • How do you ensure that Facebook has enough data to display your ads to the perfect members of your audience?
    • How can you get Facebook to go out and get you the result that you really want?

     

    Get the details for Ads on Fire!

    www.lizmelville.com/adsonfire

     

    Join the Facebook Community

    https://lizmelville.com/community

     

    To connect with me and share your thoughts on the podcast:
    • Leave a note in the comment section below.
    • Message me on Facebook or Instagram 
    • Facebook Group 
    To help out the show:
    • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
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    19 分

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