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  • Go Beyond the Drop-Off: How Last-Mile Delivery Builds Loyalty with Darren Kawalsky from Deliver in Person and Hawk Steele from Starshipit | #463
    2024/11/05

    In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics.


    This episode was brought to you by:

    Deliver In Person


    About your guests:

    Darren Kawalsky has over 25 years of experience spanning startups, scaleups, through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.


    Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.


    About your host:

    Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


    Please contact us if you:

    • Want to come on board as an Add To Cart sponsor
    • Are interested in joining Add To Cart as a co-host
    • Have any feedback or suggestions on how to make Add To Cart better

    Email hello@addtocart.com.au We look forward to hearing from you!


    Hosted on Acast. See acast.com/privacy for more information.

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    58 分
  • Surviving the Shark Tank: How Lou Rice and Ben Stainlay Won Over Sharks and Kindle Lovers Alike with Strapsicle | #462
    2024/11/03
    In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank.This episode was brought to you by...Deliver In PersonShopify PlusAbout your guests:Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide. In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.
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    1 時間
  • Gai Le Roy from IAB Australia | Checkout # 461
    2024/10/31

    In this Checkout episode of Add To Cart, we dive into the personal side of Gai Le Roy, CEO of IAB Australia. Gai shares some fun and surprising insights, including the story behind the weirdest thing she’s ever bought online—a pantomime playbook that unexpectedly sparked joy. She talks about the retailers that inspire her, the sustainability efforts of Harris Farm and unique shopping experiences in Japan. Gai also discusses the simple yet vital tech tool she relies on daily, her favourite podcasts (namely the Pivot Podcast), and her passion for sustainability and mental health advocacy.


    Check out our full-length interview with Gai Le Roy here:

    Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | #444


    This episode was brought to you by..

    Deliver In Person

    Shopify Plus


    About your guest:

    Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in digital media, audience development, consumer behavioural research, and data analytics, helping businesses leverage insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.


    About your host:

    Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


    Please contact us if you:


    • Want to come on board as an Add To Cart sponsor
    • Are interested in joining Add To Cart as a co-host
    • Have any feedback or suggestions on how to make Add To Cart better


    Email hello@addtocart.com.au We look forward to hearing from you!


    Hosted on Acast. See acast.com/privacy for more information.

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    9 分
  • RIP Marketing Funnels: Exploring the New Age of Partnerships with Adam Furness from Impact.com and Roger Lee from Brand Collective | #460
    2024/10/29
    In this episode of Add To Cart, we sit down with Adam Furness, Managing Director of Impact.com APAC, and Roger Lee, Head of Digital Marketing at Brand Collective. To take a look at the future of partnership strategies. Adam discusses how partnerships are transforming the growth of global brands like Uber, Airbnb, and Canva by automating and scaling collaboration with influencers, affiliates, and more—driving as much as 30% of total revenue for some brands. They discuss why brands are trading traditional funnels for continuous advocacy loops and Roger reveals how they’re leveraging Impact.com to build efficient and scalable affiliate programs across Brand Collective’s 17 brands, including Reebok and Hush Puppies, contributing to a 20% uplift in online sales.This episode was brought to you by:Impact.com About your guests:Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.
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    54 分
  • How Live Streaming Saved This 40-Year Fashion Brand: Lauren French Talks Bold Moves Behind Motto’s Growth | #459
    2024/10/27
    In this episode, we sit down with the incredible Lauren French, the brains behind Motto Fashions 2.0. While this Australian brand has been around for over 40 years, Lauren has successfully transformed the family business into an absolute digital powerhouse. She shares how the pandemic forced her to pivot from bricks-and-mortar stores to daily live-stream fashion shows, a move that helped the brand go on to make more than $5 million in revenue in 2021— five times more than in 2019! Lauren reveals the bold strategies behind her success, including focusing on customer acquisition over retention, leveraging hero products like the Miracle Pant, and partnering with celebrity ambassador Julia Morris.This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.
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    57 分
  • Anaita Sarkar from Hero Packaging | Checkout #458
    2024/10/24

    In this Checkout episode, we chat to Anaita Szarkar from Hero Packaging as she bears all about the realities of scaling a business as she sets her sights on cracking the US market. From her bizarre purchase of a haunted talking doll to mastering SEMrush for tracking organic growth, Anaita offers an honest and practical look into the world of business, personal branding, and customer experience. She name-drops the brands that inspire her, including Nakey, FAYT the Label and Jolie Skin, and reveals her obsession with How Brands Grow by Byron Sharp.


    Check out our full-length interview here:

    Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441


    This episode was brought to you by:

    Deliver In Person

    Shopify Plus


    About your guest:

    Anaita is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University and UNSW. She is also the founder and author of Sell Anything Online, a marketing company. She has written two business books, the most recent one is titled How to Sell Anything Online which has become an Amazon bestseller in the Business category. On a daily basis, she provides free marketing and business tips on TikTok and Instagram where she has now amassed over 340,000 followers across both platforms. She also works with global tech companies like Google, TikTok, HubSpot, Linktree, Adobe for their content marketing strategy. As a speaker, she has delivered talks to thousands of business owners and marketing students, with a focus on marketing strategies, small business growth and personal branding.


    About your host:

    Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


    Please contact us if you:

    • Want to come on board as an Add To Cart sponsor
    • Are interested in joining Add To Cart as a co-host
    • Have any feedback or suggestions on how to make Add To Cart better

    Hosted on Acast. See acast.com/privacy for more information.

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    8 分
  • Unlock Hidden Revenue Streams with Instant's Audiences: Featuring Liam Millward from Instant & Sean Meyer from Leelo Active | #457
    2024/10/22
    We sit down with Liam Millward, Co-Founder and CEO of Instant, and Sean Meyer, Founder of Leelo Active. Liam shares his journey from starting his first business at 13 to leading Instant, a tech company revolutionising ecom with automated engagement solutions. He reveals how Instant Audiences is helping brands like Stax, Oxford, FAYT The Label and Toys R Us maximise revenue by turning anonymous visitors into paying customers. Sean, a passionate advocate for Instant, shares how the platform has helped him skyrocket to $10 million in revenue. We dive into the benefits of automation, tips on scaling fast, and how ecom brands can tap into hidden revenue streams.This episode was brought to you by:InstantAbout your guests:Liam Millward is a born entrepreneur. Having launched his first venture at just 13 while travelling around with his family in a caravan, Liam later developed Navigate Australia, a travel magazine that quickly gained traction, reaching over 50,000+ people monthly, within 12 months of launching. Now, Liam is the Co-Founder and CEO of Instant, an Australian tech company helping big brands drive revenue and retention on autopilot. He raised over $7.5m in venture capital when he was just 17, in Australia’s biggest pre-seed funding round to date, led by Blackbird. Instant rapidly grew to over $1.5 million in annual revenue and 1 million shoppers just one year after launching. With two products now in the market across Australia and the US, Liam is on a mission to scale globally.Sean Meyer grew up by the beach in Coogee, Western Australia, where his active, outdoor lifestyle shaped his passion for fitness. After studying construction management at university, Sean realised his true calling lay elsewhere. Following a few years in operations management and a high-profile modelling career in London, Sean returned to Australia to start his own business. In 2019, Sean and his partner launched Leelo Active from a spare bedroom in his parents’ house. Within the first year, Leelo made $170,000 and quickly gained a reputation for premium activewear. By 2023, Leelo had expanded into over 25 StyleRunner stores, and is now on track to reach $10 million in revenue.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.
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    41 分
  • From eBay to Medical Marketplace: How Phil Leahy is Shaking Up Healthcare E-Commerce with MedCart | #456
    2024/10/20

    In this episode of Add To Cart, we chat with Phil Leahy, founder of MedCart and the brains behind Retail Global, one of the world’s leading e-commerce event platforms. Phil shares his journey from being eBay’s top seller to building a thriving medical marketplace. He reflects on the challenges of managing a marketplace, the importance of customer service, and the lessons learned from vetting sellers. Phil also discusses the evolving role of marketplaces in Australia and the impact of global giants like Amazon and Temu on the local e-com landscape.


    This episode was brought to you by…

    Deliver In Person

    Shopify Plus


    About your guest:

    Phil Leahy’s journey began in 2007 when he became eBay Australia’s #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia’s leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil’s passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia.


    About your host:

    Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


    Please contact us if you:


    • Want to come on board as an Add To Cart sponsor
    • Are interested in joining Add To Cart as a co-host
    • Have any feedback or suggestions on how to make Add To Cart better


    Email hello@addtocart.com.au We look forward to hearing from you!


    Hosted on Acast. See acast.com/privacy for more information.

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    47 分