In this episode of Wake Up with Patti Katter, host Patti Katter welcomed back a fan-favorite guest, Adam Bird, the CEO of Heroes Media Group. Their engaging conversation was packed with laughter, nostalgia, and valuable insights into the media industry, personal growth, and the power of community.

The episode began with a heartwarming look at Patti and Adam’s decade-long friendship. They shared stories of their journey together, highlighting their fun traditions, including their trademark photo poses. This personal connection set the tone for a relaxed yet impactful discussion.

Adam shared exciting developments from Heroes Media Group in 2024:

• New Shows: The network has expanded its lineup with diverse, audience-focused content.

• Revamped Website: Heroes Media Group recently launched a redesigned website, offering an improved user experience and streamlined access to their growing content library.

• Event Highlights: From the Army-Navy game to West Point Athletics, the network has increased its presence at key events, strengthening its ties within the military and veteran communities.

A highlight of the conversation was Adam’s candid reflections on his coffee business. He discussed the challenges of sourcing quality beans amidst rising costs and the unexpected popularity of their unique blends. Beyond the product, Adam emphasized the importance of community connections, recounting how they engage with customers directly at local events through coffee tastings and pop-up tables.

The conversation turned toward the role of mainstream media in shaping public perception. Adam voiced concerns about sensationalism taking precedence over truth and encouraged listeners to actively seek reliable information. Both Patti and Adam underscored the importance of critical thinking and forming independent opinions.

Adam shared a pivotal lesson from 2024: learning to set realistic expectations as a business owner and a family man. He reflected on his efforts to be more present in his personal life, cherishing time with his family while balancing professional responsibilities.

The episode concluded with a shared message of hope, resilience, and community. Patti and Adam encouraged listeners to remain engaged, support one another, and focus on values that foster personal and collective growth.