What if you could fill your pipeline with higher-quality leads that convert?

Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy.

You’ll hear why sometimes making your lead generation process harder can actually improve your results.

And how different traffic sources require different qualification approaches.

You’ll also hear about platform-specific landing pages that optimize for each traffic source's unique characteristics — for better and cheaper leads.

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Luke Smith, is the host of Ad Spend Secrets and Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king.

Creative is king.

Joining us today is ads expert, Jordan Lomax.

Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies.

Jordan shares the new approach to creating scroll-stopping ad creative that converts in today's market.

She also shares specific techniques for developing effective videos, sourcing authentic user-generated content, and testing creative variations for maximum returns on ad spend.

If you’re running ads of any kind, whether it’s for an e-commerce store, lead gen, or any other type of business — you won’t want to miss this episode of Ad Spend Secrets.

Key moments

02:10 Targeting vs creative in advertising
07:15 ad and content creation tools
11:02 Standing out when everyone is doing content
25:00 How to determine winning ads
32:20 Leveraging current situations in ads
38:30 Get in touch with Jordan

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Connect with Jordan Lomax

Website: https://thesociallab.co/
Insta: https://www.instagram.com/sociallab.co/

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👥https://www.facebook.com/simplyconverting

Need help with ecommerce advertising? Book a consult here: www.simplyconverting.com/call

If your Meta or Google ad account got disabled tomorrow, would your Shopify store survive?

Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store.

Done the right way — Google, Meta, and Klaviyo can work together for a complete marketing ecosystem for your Shopify store.

Luke also explores why email marketing through Klaviyo is the secret weapon in lowering your customer acquisition costs.

And how the push-pull dynamic between Meta and Google creates huge opportunities for reaching your ideal customers.

Key Moments:

00:00 Intro

00:20 Diversification in e-commerce advertising

01:00 The SC3 Method triangle

02:00 Klaviyo & front-end acquisition costs

02:40 Risks of single-platform dependence

03:20 Push vs pull marketing

04:00 Benefits of cross-platform retargeting

Tune in to make sure your Shopify store ads strategy isn’t putting you at risk!

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👥https://www.facebook.com/simplyconverting