Ad Age Marketer's Brief

著者： E.J. Schultz & Adrianne Pasquarelli
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  • サマリー

  • A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
    2019
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あらすじ・解説

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
2019
政治・政府 マーケティング 経済学
続きを読む 一部表示
エピソード
  • Getting the most from your ad agency

    Getting the most from your ad agency
    2024/11/06

    Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
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    21 分
  • Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

    Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
    2024/10/30

    Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans
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    26 分
  • How Trustpilot’s TrustScore builds consumer confidence and drives brand growth

    How Trustpilot’s TrustScore builds consumer confidence and drives brand growth
    2024/10/28

    VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
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    16 分

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