In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce.

Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.

We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify.

Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.

Key Takeaways:

• Understanding Self-Managed Platforms
• Challenges in Scaling eCommerce Stores
• Supporting Fast Growth with Self-Managed Platforms
• Technical Issues and Solutions
• Potential Pitfalls in Scaling
• Leveraging AI for E-commerce

Links:

Connect with Luke Collymore

LinkedIn: https://www.linkedin.com/in/lukecollymore/

Instagram: https://www.instagram.com/develo.design/

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively.

Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined.

The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.

Key Takeaways:

• The importance of following your passion, being consistent, and never giving up
• Power of Human Connection
• Video's dominance in mobile traffic
• Embracing AI
• Quality over Quantity
• Simplifying Complex Messages
• Start Small: Begin with smartphone videos.
• Look for inspiration: learn from industry examples.
• Working with an Agency: Choose an agency that understands your business.

Links:

Connect with Rob & NRG Digital:

NRG Digital Website : https://www.nrgdigital.co.uk/

Instagram : https://www .instagram.com/nrgdigital

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Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding.

Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success.

The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career.

Tune in to learn how to effectively enhance brand recognition in today's highly visual culture.

Key Takeaways:

• Career Journey and Expertise
• The Importance of Presentation in Design
• Top Priorities for Increasing Brand Recognition
• The Role of Graphic Designers in Web Design
• Graphic Design and Web Design Interplay
• The Importance of a Cohesive Team

Links:

https://fanclubbrands.com/

https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/

www.pinkleopard.co.uk