Imagine that you're playing a video game. You find yourself in a sprawling world, with vibrant characters, and engaging puzzles for you to solve.

You can see how AI would fit neatly into this experience. The potential for art direction, coding, and other parts of the game design process to be made more efficient and creative are huge. You wonder, what is going on in game production right now that is enhancing what you’re seeing on the screen?

Today's guest is Farah Ali, VP of Technology Growth Strategy at Electronic Arts. She’s incredibly passionate about increasing accessibility in EAs games, and has seen AI make massive strides in this area.

Farah is also the Co-Founder and Board Chair of Pakistani Women in Computing, a global community of women in technology fields hailing from Pakistan and their global allies. In this role, Farah sees a number of barriers that prevent women from entering technology roles in AI.

LINKS

Corin Lines-Stary on LinkedIn

Farah Ali on Linkedin

Electronic Arts Website

Pakistani Women in Computing Website

We are at the beginning of a creative revolution that is sweeping over a content hungry world. In technology and the arts, AI is set to change everything.

For creators the fear and hope is palatable, as they look to a future where AI is part of everything they do. From replacement to ruin, collaboration to co-existence, and everything in between, join Corin Lines-Stary, on a journey to discover what artists, creatives and technologists think about AI and their practice.

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