Tired of posting content that gets zero traction, or paying for ads that don’t bring in new patients? You’re not alone. And you’re not doing anything wrong… you just need a strategy that actually fits your clinic.

In this episode, Dr. Jes shares what really works when it comes to marketing an acupuncture practice: starting from her own $300/month ad budget to now running a full marketing company for acupuncturists.

You’ll learn:
✅ The paid ads worth investing in (and which ones usually flop)
✅ Why your social posts aren’t landing... and how to fix that
✅ How to build referral relationships that last
✅ The biggest time-wasters in clinic marketing (and how to let them go)

🎯 Ready to get focused and finally market with confidence?
Download the free worksheet “Marketing Strategy Planner for Acupuncturists!”

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

If you’ve ever stumbled through a patient’s question, or worried afterward that you said too much, too little, or the wrong thing... this episode is for you.
In today’s conversation, Dr. Jes shares a proven strategy to answer common (and tricky) patient questions with clarity and confidence, without slipping into lecture mode or sounding like a walking textbook.
You’ll learn:
How to use the “Three-Layer Answer” to meet patients where they are
What to say when someone asks about placebo, dry needling, or rare conditions
And how to redirect the conversation when you don’t have the perfect answer on hand
Plus, Jes shares real scripts she uses in her own clinic for questions like:
“What’s in this formula?”
“Will acupuncture help my [insert rare autoimmune diagnosis]?”
“Is this just a placebo effect?”
→ Download the free worksheet “Common Questions Clarity Guide” to start practicing your own patient-ready responses.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

You can be the best acupuncturist in your city... but if the patient experience isn’t clear, cohesive, and confidence-building, people will still drop off.
In this episode, Dr. Jes breaks down how to design a patient journey that supports retention, referrals, and results. From the first call to the final follow-up, every touchpoint teaches your patients how to trust you—or how to disappear.
You’ll learn:
Why consistency across your booking, treatment, and follow-up process builds credibility
How to identify the “leaks” where patients quietly drop off
And how to make the patient experience feel seamless, not salesy
→ Don’t just hope patients complete their plan. Design the experience that makes it easy. Download the free worksheet “Patient Journey Map for Acupuncturists” to customize your own step-by-step strategy.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!