In this episode of Fitness Disrupted 2.0 Tom interviews Karl Sanft, CEO of 24 Hour Fitness.

More than just a corporate executive, Karl's personal fitness journey has given him valuable insights into the essence of gym-goers' experiences. Through the lens of his passion for fitness, he offers valuable perspectives on the evolving needs and aspirations of fitness enthusiasts.

Karl shares his hands-on leadership style and his philosophy on building a positive company culture while ensuring customer satisfaction. He imparts his wisdom on transferring retail principles to the fitness industry.

Delving into the psychology of working out, Karl provides thoughtful advice on fostering it as a consistent habit, dealing with the hurdles along the way, and the philosophies in fitness that relate to other life journeys.

Karl shares his views on the role of fitness trainers and how their specialized skills can be paired with the right clients to expedite their fitness journeys. He talks about the companies' initiatives to enhance member experiences, ranging from revamping clubs to recalibrating pricing strategies. He also dives into the current market dynamics and the need to adapt and evolve.

Tom and Karl discuss the changing perceptions of fitness among women and older adults, the future of the industry, and the importance of providing a welcoming and inclusive gym environment.

Lastly, Karl highlights the unique benefits of home workouts and gym classes, indicating how each complements the other for an all-round fitness experience.