In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping.

They discuss how to navigate overwhelming ideas, the iterative nature of innovation, and the significance of vulnerability in seeking feedback.

The conversation emphasises the need for clarity in problem-solving and the value of prioritisation in decision-making, ultimately encouraging listeners to embrace the learning journey inherent in design thinking.

*This episode is kindly sponsored by Phil Teasdale, Author of 'The Blue Whale Plan'*

Key Topics Covered:

• Innovation is about trying new things and perspectives.
• Iteration can be more manageable than radical change.
• Prototyping is a mindset that embraces learning from failure.
• Engaging your audience in the prototyping process builds investment.
• Prioritisation matrices help clarify decision-making.
• Vulnerability is key in seeking feedback and support.
• Small changes can lead to significant improvements.
• Understanding your audience is crucial for effective prototyping.
• Clarity in problem definition is essential for success.
• Embrace the learning journey as part of the design process.

Quotable Moments:

• "It doesn't have to be this all changing process."
• "What do you need to keep and what do you need to let go of?"
• "There's no such thing as failure, it's all just lessons and gifts."
• "People want to be part of something."
• "You need to have clarity on what that problem is."

Chapters:

00:00 - Navigating the Ideation Process

08:05 - Understanding Innovation and Iteration

16:17 - The Power of Prototyping

24:19 - Evaluating Assumptions and Prioritisation

32:31 - Embracing Vulnerability in Design Thinking

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Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.

Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.

Lucy - https://www.linkedin.com/in/lucypattersonflourish/

Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/

If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net