Edwina Dunn OBE is one of the most successful leaders in the data industry, with a career of delivering transformational business change

Dunnhumby revolutionised the world of retail and consumer goods when they pioneered Tesco Clubcard and other global loyalty programmes.

Founder & Chair - The Female Lead, an educational foundation celebrating the achievements and diversity of women who shape our world ; using data to understand the challenges women face, working with business and government to help create new models and policies for the workplace, all driven by a social platform with over 8 million followers.

In 2019 Edwina received an OBE for her services to data and business in the UK.

Edwina is former Chair at Starcount where she helped forge a new era of consumer insight and technology and former Chair at the CDEI (Centre for Data Ethics & Innovation) and a former Board member of the Geospatial Commission.

Listen to find out how Edwina has found success in different aspects of her life, and what she would put in the guide...

Amber is a Dutch/British entrepreneur, who founded several healthtech companies. As the founder of Pregnancy+, the world's leading pregnancy app with over 150 million users globally, Amber has revolutionised health tech.

Bootstrapped and later acquired by Philips NV, Pregnancy+ stands as a testament to her relentless focus on customer-centricity and scalable impact. Powered by ML and deep analytics, it became the world’s leading pregnancy app globally.

Amber is now spearheading 28X, a transformative FemTech initiative addressing systemic inequities in women’s health. By leveraging on-device AI, 28X provides inclusive, privacy-first education and health insights, ensuring accessibility for underserved communities.

Her commitment to ethical technology and sustainability underscores her belief in a more equitable future. Beyond her entrepreneurial ventures, Amber is a NED for a diagnostics PLC and and is a sought-after public speaker on topics like AI ethics, women’s health, and innovation.

Outside work, she is a dedicated mother and enjoys playing tennis.

Listen to find out how Amber has found success in different aspects of her life, and what she would put in the guide...

Julia Elliott Brown is a highly respected board advisor to entrepreneurs with a wealth of experience in inspiring, guiding and supporting high-growth potential businesses, and a passion for empowering women, operating at board level for over 16 years in an executive and non-executive capacity.

As a serial entrepreneur working in the start-up industry for over 25 years, Julia has built, funded, and grown several successful businesses, including digital publisher and dot com pioneer UpMyStreet.com, ground-breaking fashion-tech footwear brand Upper Street and advisory consultancy Enter The Arena. Julia is on the board of multiple businesses spanning both B2C and B2B includingleading D,E&I consultancy Shape Talent, sustainable TravelTech platform Not In The Guidebooks and is chair of the board of innovative SportsTech business Feldspar Sports.

Julia is a member of the Women and Enterprise All Party Parliamentary Group, a long-standing judge at the Great British Entrepreneur Awards, and mentor on the Barclays Eagle Labs and Natwest entrepreneurial programmes. She chairs and presents at leading start-up events including the Evening Standard’s SME Expo, IdeasFest, London Tech Week and Enterprise Nation, and speaks regularly in the media, representing the voice of the female founder. Julia is also the host of leading business podcast Fundraising Stories with Female Founders and author of bestselling book RAISE: The Female Founder’s Guide To Securing Investment, shortlisted for the Business Book Awards 2023.

She has a Master of Business Administration (M.B.A.) from the Open University, Honours (1st Class) degree in European Business from Nottingham Trent University and a Diploma in Commerce from L'Institute Européen de Negoçiation in Toulouse.

Listen to find out how Vanessa has found success in different aspects of her life, and what she would put in the guide...