In this episode of Kajabi in 5 Minutes, we introduce Kajabi's A/B testing feature for Landing Pages and Funnel Pages. We explain how to set up tests, choose metrics, and edit page versions. Using a real-world example, we demonstrate the feature's potential for optimizing conversions. We highlight how this easy-to-use tool can help Kajabi users make data-driven decisions to improve their marketing efforts and overall business performance. This feature is presented as a valuable asset for anyone looking to refine their pages and boost their success on the Kajabi platform.

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Kajabi has introduced an exciting new feature: A/B testing for Landing Pages and Funnel Pages. This tool allows users to compare different versions of their pages to see which performs better.

To create an A/B test:

1. Go to Pages, then Landing Pages
2. Click the dots next to an existing page and select "Create A/B test"
3. Choose what to test: clicks, opt-ins, conversions, or money (GMV)
4. Set the duration of the test in days or hours
5. Create the test

After creating the test, you'll see two versions of your page: A (original) and B (copy). You can edit version B as desired. Kajabi will split incoming traffic 50/50 between the two versions. After the test period, you can view metrics in the dashboard to see which version performed better.

The host shares an example of testing their Kajabi Code Sales Page, where they made changes to version B, including removing a lead magnet opt-in. This demonstrates how A/B testing can help refine your pages for better performance.

A/B testing is a valuable tool for Kajabi users to optimize their pages, improve conversions, and ultimately become more successful in their business. The ease of setting up these tests makes it accessible for all users, regardless of their technical expertise. By consistently testing and refining your pages, you can gain valuable insights into what resonates with your audience. This data-driven approach to page optimization can lead to significant improvements in your marketing efforts and overall business performance.