Ever wonder why some brands make you scream, “Take my money!” while others leave you with a major case of buyer’s remorse? In this episode of The Train Wreck Show, Emma Rainville and Perry Belcher bring the laughs and the lessons with the 7-11-4 Principle—a no-BS framework for building trust that doesn’t involve three tequila shots (unless that’s your style).

Perry goes full-on storyteller, revealing how trust is built through seven hours of content, 11 touchpoints, and four locations. From Proactiv’s genius campaigns to why cheesy “buy now” pitches are the ultimate buzzkill, Emma keeps him grounded (kind of) as they dive into the art of connecting with your audience authentically.

🎧 Press play for the raw truth, real laughs, and a little friendly chaos because, trust me, you need this episode in your life. Don't miss out! Grab your free 7-11-4 GPT Worksheet at trainwreckshow.com/7114.

“When people begin to buy your concepts or your way of thinking, they will buy whatever it is you have to offer.” ~ Perry Belcher

In this Episode:

- What is the 7-11-4 principle?

- Perry's dating analogy that might make you blush

- Stories that trigger temporary suspension of belief

- Getting people to absorb your content

- Attracting customers while avoiding "pitch-slapping"

- How to shortcut the process

- Selling ideas, not products

- Recap: 7-11-4

Resources:

Custom GPT - https://chatgpt.com/g/g-fpP0wbZV2-perry-belcher-gpt-creator

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/