Is your presence communicating the leader you’ve become—or the version you’ve outgrown?

In this episode of the Style and Strategy podcast, Sonya shares a surprising and powerful leadership lesson inspired by the Blackberry movie. Once the ultimate status symbol, Blackberry’s downfall came not from a lack of innovation, but from holding onto an identity the world had moved beyond.

Sonya draws a compelling parallel between this and what she sees often with high-performing women: incredible capability, impressive results—but a personal brand or visual presence that hasn’t caught up.

This episode is a wake-up call to examine whether your presence still reflects who you were… instead of the leader you are now.

🔑 Key Takeaways

• Innovation isn’t just for tech—it applies to your personal brand, too.
• Holding on to an outdated style or identity can silently stall your presence and influence.
• The most ambitious and successful women often delay updating their personal presence.
• Leadership today requires courage, authenticity, and clarity—and your style should reflect that.
• Ask: “Am I showing up as the woman I’ve already become?”

✅ What You’ll Learn

• How Blackberry’s downfall mirrors what happens when your style and brand don’t evolve.
• Why high-achieving women are most likely to fall into the outdated-presence trap.
• How presence is more than elevation—it’s clear, consistent, unapologetic alignment.
• What it takes to build a personal brand that reflects your next season, not your past one.

💬 Feeling called out in the best way?
Sonya’s programs guide you through identity mapping, leadership trait anchoring, and building a wardrobe and strategy that signal exactly who you are—and where you're going. No more outdated energy. Just the real you, seen and experienced clearly.

Links & Resources:

➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:
https://www.sonyachoilarosa.com/checklist

➡ Unlock the Leadership Presence Roadmap and how up with ease & presence—without overthinking what to wear:
www.sonyachoilarosa.com/workshop

➡ Join ACTIVATE The proven 8-Week Strategy to Elevate Your Brand, Style, and Leadership Presence—Without the Guesswork.
www.sonyachoilarosa.com/activate

• Book Your Complimentary Brand & Style Strategy Audit Call
• Download the free guide: Kickstart Your Personal Brand
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