In this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the evolution of podcast formats with guest Jason Greenwood, host of the Ecommerce Edge podcast. Jason shares his journey from solo to interview-style podcasting, highlighting the benefits of networking and knowledge sharing in the industry. The hosts also explore the importance of community engagement and content promotion for podcast growth.

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Timestamps:

0:00 Intro

5:23 Evolving podcast formats: Solo to interview

11:38 Benefits of interview-style podcasts

17:16 Adapting content to audience needs

20:23 Sharing knowledge benefits the industry

24:54 Creating trailers and promos

28:45 Engaging with your community

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Key Takeaways:

1. Adapt Your Podcast Format to Sustain Growth:

Jason initially started with a solo podcast but found it "pretty rapidly became unsustainable." He advises evolving your format to include interviews, which allows for diverse content and expert insights. He states, "I had to pretty rapidly pivot into an interview style podcast."

2. Leverage Podcasting for Continuous Learning:

Jason emphasises the dual benefit of podcasting as a learning tool, not just for the audience but for the host as well. He mentions, "It's not just a chance for my audience to learn, but it's absolutely equally a chance for me to learn in deeper ways."

3. Provide a Platform for Knowledge Sharing:

Jason believes in using his podcast to amplify voices that might not have their own platform. He says, "Another goal of my podcast is to expand the hive mind of knowledge in our community by giving a platform to people that otherwise wouldn't have a platform to speak out about their knowledge."

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