Send us a text

What happens when a dairy farm girl from Fortuna grows up to become a dynamic force in community journalism? Join us as Melissa Sanderson, publisher and owner of the North Coast Journal, shares her captivating journey from her humble beginnings to her significant role in promoting local narratives. Melissa recounts her formative years in advertising at the Times-Standard and Tri-City Weekly, where she faced unfamiliar territories and learned the ropes of the industry. Her passion for her hometown of Humboldt County shines through as she navigates career transitions and embraces the challenges of a rapidly changing media landscape.

Our conversation takes a delightful turn as we explore the quirky dynamics of working in radio station management and the surprising opportunities that arose from strong professional relationships. Melissa offers an insider look at the integral role of print media and its unique ability to foster community connections, even in a digital age. From the origins of the North Coast Journal to the pivotal influence of individuals like Jennifer Fumiko Cahill, we ponder the importance of integrity and relationships in shaping a successful career while celebrating the resilience of print media amidst digital disruptions.

Reflecting on the charm and eccentricities of Humboldt County, we ramble through tales of Eureka's Christmas tree, earthquake rendezvous points, and the significance of originality in community development. The episode wraps up with a vibrant discussion on media promotion, highlighting Scott Hammond's "100% Humboldt" project, and a heartfelt invitation for listeners to engage with us on social media. With gratitude and anticipation for future conversations, we celebrate the spirit of Humboldt and its enduring impact on journalism and community life.

Find us on Facebook at 100% Humboldt.