Howard Paterson is a race and rally driver, automotive trainer and former team owner. He shares his extensive experiences in the world of motorsport, from rallying to car sales and sponsorship, reflecting on his early days in rallying, the evolution of his career, and the importance of engaging with clients. He also tells the story of memorable events like the London to Sydney Rally and the Barbados Rally, as well as the challenges and fun of working in the automotive industry. Howard's passion for cars and people remain as strong as ever, even after 40 years of experience in the sport and industry. #dontliftoff #podcast #rallying #motorsport #comedy #carsales #sponsorship #racing #automotive #rallyschool #londontosydney #barbadosrally Chapters 00:00 Podcasting from a Hotel Room: What type of film are we making?! 01:34 New Chapter 02:04 Memories of Mallory Park 06:01 The Journey into Motorsport 11:46 Life Lessons from Car Sales 17:45 Creative Marketing in Racing 23:56 The Evolution of Rallying Experiences 30:59 Rallying Beginnings with Lada 36:33 The Himalayan Rally Adventure 41:47 The creation of First Time Racing 57:18 The transition to Rally Drive and Scholarship Programs 01:02:35 The Journey Begins: London to Sydney Rally 01:09:55 Adventures in Barbados: Rallying and Unexpected Encounters 01:22:20 The Panda Project: A New Adventure in Morocco 01:34:13 “It’s a clipping point, not an apex!”