Welcome to Strategy Skills episode 511, an interview with the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan Wardle.

In this episode, Duncan discusses how to promote creativity in business and explains how the subconscious mind generates better ideas when we’re not at work. He introduces tools like "What If," "Where Else," and "How Else" to help teams think differently. The discussion also covers how businesses can adapt to AI advancements while maintaining human touch and creativity. His book, The Imagination Emporium, presents these concepts through characters that represent different aspects of innovation.

Duncan Wardle is the former Head of Innovation and Creativity at Disney, where he spent 30 years fostering groundbreaking ideas. He now helps organizations like Apple, the NBA, and Spotify redefine problem-solving with practical tools that make innovation accessible and creativity actionable.

Get Duncan’s book here: https://tinyurl.com/5n783ud5

The Imagination Emporium: Creative Recipes for Innovation

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