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#48 Lean IP | Agile Strategy for Business Value

#48 Lean IP | Agile Strategy for Business Value

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This episode outlines how Lean IP applies principles from Lean Management, such as eliminating waste and optimising value, to create a more agile and cost-effective IP portfolio directly aligned with business objectives. Dr. Oliver Baldus's lecture and the Siemens case study illustrate this concept, showing how Siemens integrates IP management directly into its R&D and divisional strategies to ensure each IP asset contributes measurable commercial impact. The episode highlights Siemens's practices like proactive planning, granular portfolio management, and continuous evaluation across diverse sectors, ensuring IP protects high-value innovations and supports long-term growth rather than just accumulating patents. Ultimately, Lean IP transforms IP from a compliance task into a dynamic lever for competitive advantage and revenue generation.

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