Ben Johnson leads Particle41, which exists to strengthen your team with flexible technology. That manifests as a team of our own that is uniquely able to exceed expectations during every step of a project. In a marketplace flooded with partners who over-promise and under-deliver, Particle41 is doing things differently.

Graham, Kevin, and Benjamin introduce themselves. Benjamin shares his background as a serial entrepreneur and founder of several tech companies, including his current venture Particle 41 which provides CTO consulting, software development, and other tech services.

Benjamin discusses how Particle 41 leverages talent globally, with teams in India, Brazil, Argentina, and the US. He emphasizes the importance of finding talented individuals and building diverse, execution-oriented teams to deliver the best service to clients.

The group discusses the critical importance of focusing on customer experience and ensuring businesses have the right processes, policies, and level of maturity in place (e.g. password management, subscription management, onboarding/offboarding procedures) to operate effectively.

The group explores the ethical implications of using AI, particularly in areas like content creation where AI can reduce authenticity. They caution against defaulting to technology just because it's available, and emphasize the need to thoughtfully consider the human element.

Graham and Kevin summarize the key takeaways from the discussion with Benjamin, highlighting his passion, purpose, and experience as a serial entrepreneur. They discuss potential opportunities to collaborate, including leveraging Benjamin's expertise in areas like RAG (Retrieval Augmented Generation) AI.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com