• 410. Ross Benes, Marketing Analyst and Author

  • 2025/03/05
  • 再生時間： 35 分
  • ポッドキャスト

410. Ross Benes, Marketing Analyst and Author

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  • This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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