Troy Parish, founder and CEO of FLAGD Golf, returns to the podcast today joining Nick for an insightful conversation on entrepreneurship, business growth, and staying true to one's vision. Sharing his journey from year one to almost year eight, Troy details the evolution of FLAGD Golf from proving its worth to becoming a trusted solution for golf courses nationwide. The episode explores the importance of customer feedback, the power of saying "no" to stay in one's genius zone, and the art of building a strong team and brand.

Nick and Troy unpack the nuances of business, emphasizing that listening to client needs and feedback shapes product development and ultimately determines success. They also discuss the significance of consultative sales and how it builds long-term customer relationships, the importance of communication within families when embarking on an entrepreneurial journey, as well as how one can retain top talent to foster a positive company culture. Lastly, they dive into the hard work that comes with entrepreneurship, from long hours to constantly evolving strategies, highlighting the rewards and challenges of staying privately held versus exploring external partnerships. This episode is packed with insights for anyone navigating the ups and downs of running a business.

Episode Highlights:

• The evolution of FLAGD Golf
• Customer-driven innovation
• Staying in your genius
• The power of consultative sales
• The role of family support
• Building a strong team
• The hard work behind the scenes
• Remaining privately held vs. external partnerships

Key Takeaways:

"Expectations come with being a founder or CEO. People want you to know the finances, at least, at a high level."

"Building a company is an exciting, rewarding, and humbling experience. You never know if people will like or use your product."

"We've gone from proving ourselves to expanding. It's about leveraging what we've built to reach more courses."

"Let your client help you define your utility. Sometimes, they see opportunities you didn't consider."

"Stay in your genius. Saying “no” to things helps you say “yes” to what you're best at."

"Entrepreneurship is hard work. It's not a 9 to 5. It's all the time. Be ready to commit."

"For entrepreneurial success, communication with your family is key. You need their support and understanding."

"Humanize problems. Be empathetic. Let them solve their own issues by flipping the script."

"I love working with customers and building relationships. Hard work and fun keep me motivated."

Links:

Nick Warner Consulting: https://www.nickwarnerconsulting.com/

Together at the Top on YouTube: https://www.youtube.com/@togetheratthetopnickwarner

Troy Parish: https://www.linkedin.com/in/parishtroy/

FLAGD Golf: https://www.flagdgolf.com/